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Dr Yesha Mehta

vidwan id: 366869
Female

Associate Professor, Marketing
Zagdu Singh Charitable Trust College of MMS, Kandivli (E) Mumbai

Expertise

  • Management

Publications

Total Articles 20
Books 0
Proceedings 0

Publications

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Scopus

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Professional Recognition

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Community & Membership

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AIMA

2022
One Year

AIMS International

2022
Five Years

TiE Mumbai (2198)

2022
One year

Bio

Experienced Associate Professor with a demonstrated history of working in the education management industry. Skilled in Marketing, Digital Marketing, Consumer Behaviour, E-learning, and Instructional Design.

Personal Details

  • Female
  • Associate Professor , Zagdu Singh Charitable Trust College of MMS, Kandivli (E) Mumbai
  • Thakur Institute of Management Studies & Research, Address Thakur Institute of Management Studies & Research, C-Block, Thakur Educational Campus, Shyamnarayan Thakur Marg, Thakur Village, Kandivali (East)
Ph.D
Veer Narmad South Gujarat University 2020
Master in Business Administration (MBA)
Veer Narmad South Gujarat University 2008
Bachelors in Engineering
Other Institute 2005
Associate Professor Jul 2022 – Present
Zagdu Singh Charitable Trust College of MMS, Kandivli (E) Mumbai | Marketing
Assistant Professor Jul 2010 – Jun 2022
Zagdu Singh Charitable Trust College of MMS, Kandivli (E) Mumbai | Marketing

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Co-Authors (1)

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S. R. Luthra Institute of Management (SFI)-First shift-SURAT.750

Scholarly Work

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Scholarly Publications

Disinterest towards Secondary Packaging: An exploratory study of FMCG buyers

Open Access
article
Authors: Punit Tibrewal, Dr. Sushil Kumar Pare, Dr. Yesha Mehta, Dr. Pankaj Natu

Florista: Express with Flowers

Open Access
book chapter
Authors: Yesha Mehta

What Hooks OTT (Over-The-Top) Consumers?

Open Access
conference proceedings
Authors: Sushil Kumar Pare, Yesha Mehta

A Study of Effect of Social Cause Marketing on Consumer Buying Behaviour

Open Access
conference proceedings
Authors: Chandrakant Varma, Yesha Mehta, Sushil Kumar Pare

Customer Attitude towards Online Betting- A Case of Fantasy League

Open Access
article
Authors: Mr Rohan Sharma, Mr Nikunj Shrimankar, Dr Yesha Mehta, Dr Chandrakant Varma

A study of Role of HR Post Mergers and Acquisition

Open Access
article
Authors: Dr. Chandrakant Varma, Ms. Shraddha Luniya, Dr. Yesha Mehta, Dr. Sushil Kumar Pare

Convenience in Online Shopping: A Demographic Exploration.

Open Access
conference proceedings
Authors: Ms. Yesha Mehta, Mr. Yogesh Funde, Dr. Manish Sidhpuria

Purchase Intent in Online Shopping

Open Access
conference proceedings
Authors: Yesha Mehta, Dr. Sushil kumar Pare, Dr. Manish Sidhpuria