Ministry of Education
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Dr Dharun Kasilingam

vidwan id: 312781
Male

Assistant Professor (Grade-II), Department of Marketing Management
Indian Institute of Management Kozhikode

Orchid Icon 0000-0003-0624-7971 Google Scholar Icon 57193505206 Google Scholar Icon cKaKWIQAAAAJ

Expertise

  • Management

Publications

Total Articles 19
Books 0
Proceedings 0

Publications

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Scopus

Citations 1238
h-index 10

CrossRef

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Citations 502
h-index 7
Google Scholar

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Professional Recognition

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Community & Membership

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Bio

Technology and Consumer Behavior, Unstructured Data Analytics

Personal Details

  • Male
  • Assistant Professor (Grade-II) , Indian Institute of Management Kozhikode
  • RTC, Above H Mess, IIMK Campus, Kunnamangalam
PhD
Other Institute 2018
Assistant Professor (Grade-II) Jun 2022 – Present
Indian Institute of Management Kozhikode | Department of Marketing Management

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Co-Authors (6)

Ajitha

Dr Ajitha S

Indian Institute of Management Tiruchirapalli

B Senthil

Prof B Senthil Arasu

National Institute of Technology Tiruchirappalli

Chiranjib

Dr Chiranjib Chakraborty

Adamas University

Gopinath

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Mansurali

Dr Mansurali Anifa

Central University of Tamil Nadu

Thamaraiselvan

Prof Thamaraiselvan Natarajan

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Scholarly Work

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Scholarly Publications

The moderating role of device type and age of users on the intention to use mobile shopping applications

Open Access
Article
Technology in Society. Year: 2018. Volume: 53 , Pages: 79-90 .
Authors: Natarajan T.;Balasubramanian S.A.;Kasilingam D.L.
DOI 10.1016/j.techsoc.2018.01.003
132 148

The influence of audience characteristics on the effectiveness of brand placement memory

Open Access
Article
Journal of Retailing and Consumer Services. Year: 2018. Volume: 44 , Pages: 134-149 .
Authors: Natarajan T.;Balasubramaniam S.A.;Stephen G.;Jublee D.I.;Kasilingam D.L.
DOI 10.1016/j.jretconser.2018.06.008
11 11

Understanding the intention to use mobile shopping applications and its influence on price sensitivity

Open Access
Article
Journal of Retailing and Consumer Services. Year: 2017. Volume: 37 , Pages: 8-22 .
Authors: Natarajan T.;Balasubramanian S.A.;Kasilingam D.L.
DOI 10.1016/j.jretconser.2017.02.010
280 304