Dr Dharun Kasilingam
vidwan id: 312781
Assistant Professor (Grade-II), Department of Marketing Management
Indian Institute of Management Kozhikode
Expertise
- Management
Publications
Publications
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Scopus
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10
CrossRef
Citations
502
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7
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Professional Recognition
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Bio
Technology and Consumer Behavior, Unstructured Data Analytics
Personal Details
- Male
- Assistant Professor (Grade-II) , Indian Institute of Management Kozhikode
- RTC, Above H Mess, IIMK Campus, Kunnamangalam
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Co-Authors (6)
Indian Institute of Management Tiruchirapalli
National Institute of Technology Tiruchirappalli
Adamas University
Indian Institute of Management Tiruchirapalli
Central University of Tamil Nadu
National Institute of Technology Tiruchirappalli
Scholarly Work
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Scholarly Publications
The Role of Augmented Reality Experiences in Consumers' Purchase Intention Toward New Products
Open AccessDigital daydreams: Exploring consumer motivations for engaging with the metaverse
Open AccessThe future of marketing and communications in a digital era: data, analytics and narratives
Open AccessCritique: Sentiment-topic dynamic collaborative analysis-based public opinion mapping in aviation disaster management: A case study of the MU5735 air crash
Open AccessUnderstanding the emotions of Syrians and Turks towards the 2023 earthquake using Natural Language Processing techniques – Crucial for mental health professionals in treating patients
Open AccessAntecedents of intention to use chatbots in service encounters: A meta-analytic review
Open Access
10.1111/ijcs.12933
23
31