Dr Dharun Kasilingam
vidwan id: 312781
Assistant Professor (Grade-II), Department of Marketing Management
Indian Institute of Management Kozhikode
Expertise
- Management
Publications
Publications
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Scopus
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10
CrossRef
Citations
502
h-index
7
Google Scholar
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Professional Recognition
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Community & Membership
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Bio
Technology and Consumer Behavior, Unstructured Data Analytics
Personal Details
- Male
- Assistant Professor (Grade-II) , Indian Institute of Management Kozhikode
- RTC, Above H Mess, IIMK Campus, Kunnamangalam
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Co-Authors (6)
Indian Institute of Management Tiruchirapalli
National Institute of Technology Tiruchirappalli
Adamas University
Indian Institute of Management Tiruchirapalli
Central University of Tamil Nadu
National Institute of Technology Tiruchirappalli
Scholarly Work
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Scholarly Publications
Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands
Open AccessThe effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value
Open AccessUnderstanding the adoption and willingness to pay for internet of things services
Open AccessExploring the growth of COVID-19 cases using exponential modelling across 42 countries and predicting signs of early containment using machine learning
Open Access
10.1111/tbed.13764
30
28