Ministry of Education
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Dr Priya Grover

vidwan id: 277229
Female

Associate Professor,

Orchid Icon 0000-0002-3757-2761 Google Scholar Icon 57201855618 Researcher Icon M-9375-2017 Google Scholar Icon DGFsr10AAAAJ

Expertise

  • Management

Publications

Total Articles 32
Books 0
Proceedings 0

Publications

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Citations 1
h-index 1

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Professional Recognition

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Community & Membership

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American Marketing Association

2022
Annual membership

Bio

Management

Personal Details

  • Female
  • Associate Professor
  • Department of Management, Symbiosis International University
PhD
Other Institute 2012
Associate Professor Jun 2019 – Present
Unknown Organization
Associate Professor Jun 2019 – Present
Symbiosis International University, Pune | Department of Management
Associate Professor Jun 2019 – Present
Symbiosis International University, Pune | Department of Management

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Scholarly Publications

Optimizing millennial consumer engagement with mood analysis

Open Access
misc
Year: 2018.
Authors: Dasgupta, Sabyasachi and Grover, Priya

A study of consumer’s attitude towards modern and traditional values portrayed in Indian ads

Open Access
article
International Journal of Research in IT and Management. Year: 2017. Volume: 7 , Pages: 4--19 .
Authors: Grover, Priya

Analyzing role of social media in consumer decision making for purchase of auto brands in India

Open Access
article
Year: 2017. Volume: 8 , Pages: 73--83 .
Authors: Grover, Priya and Mandan, Rama Krishna

Impact of brand equity on the top-of-mind awareness (TOMA) in FMCG sector with special reference to toothpaste category

Open Access
article
Year: 2017. Volume: 7 , Pages: 20--30 .
Authors: Dasgupta, Sabyasachi and Grover, Priya

Gender and online purchase behavior-the case of millennial

Open Access
article
Year: 2017. Volume: 8 , Pages: 94--101 .
Authors: Dasgupta, Sabyasachi and Grover, Priya

Analyzing market feasibility of residential green buildings in Tier-II cities in India

Open Access
article
Year: 2015. Volume: 17 , Pages: 62--69 .
Authors: Grover, Priya

Analyzing consumer decision making factors for successful brand extensions (an empirical study with special reference to FMCG products)

Open Access
article
International Journal of Marketing and Technology. Year: 2015. Volume: 5 , Pages: 17 .
Authors: Grover, Priya

Unforeseen bumps on the road of entrepreneurship

Open Access
Article
Year: 2015. Volume: 5 , Issue: 8 , Pages: 1-14 .
Authors: Sharma T.;Grover P.
DOI 10.1108/EEMCS-05-2015-0090