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  • Management

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Total Articles 2
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Bio

I am an Associate Professor of Marketing & Research at Globsyn Business School, India and Head of research and publications, Globsyn Research Cell (GRC), ex-Director, Centre for Unique Branding Experience (CUBE) at O.P. Jindal Global University, Ex-head of Brand Communication department in SIMC, a doctorate from MICA and have been in the industry for some years .

Personal Details

  • Male
  • O.P. Jindal Global University
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Assistant Professor Jul 2017 – Mar 2020
O P Jindal Global University | Jindal Global Business School

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Scholarly Publications

The impact of brand variance on gender in FMCG sector: With a special reference to toothpaste category

Open Access
Book Chapter

Strengthening sustainability through the lenses of corporate social responsibility concept: A conceptual study

Open Access
book chapter
Authors: Dasgupta, Sabyasachi