Ministry of Education
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Dr Priya Grover

vidwan id: 277229
Female

Associate Professor,

Orchid Icon 0000-0002-3757-2761 Google Scholar Icon 57201855618 Researcher Icon M-9375-2017 Google Scholar Icon DGFsr10AAAAJ

Expertise

  • Management

Publications

Total Articles 32
Books 0
Proceedings 0

Publications

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Scopus

Citations 1
h-index 1

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Professional Recognition

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Community & Membership

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American Marketing Association

2022
Annual membership

Bio

Management

Personal Details

  • Female
  • Associate Professor
  • Department of Management, Symbiosis International University
PhD
Other Institute 2012
Associate Professor Jun 2019 – Present
Unknown Organization
Associate Professor Jun 2019 – Present
Symbiosis International University, Pune | Department of Management
Associate Professor Jun 2019 – Present
Symbiosis International University, Pune | Department of Management

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Scholarly Publications

Impact of digital strategies on consumer decision journey: special

Open Access
article
Year: 2019. Volume: 23 , Pages: 1--14 .
Authors: Dasgupta, Sabyasachi and Grover, Priya

Understanding adoption factors of over-the-top video services among millenial consumers

Open Access
article
Year: 2019. Volume: 10 , Pages: 61--71 .
Authors: Dasgupta, Sabyasachi and Grover, Priya

Ajay’s: Big Story of a Small Town QSR!

Open Access
incollection
Year: 2019.
Authors: Grover, Priya and Gokhale, Nilesh

From Green Schools to Green Universities: Going Green in a Soup!

Open Access
incollection
Year: 2019.
Authors: Grover, Priya and Verma, Rekha

Shugan Group in a Fix: Searching for a Sustainable Future

Open Access
incollection
Year: 2019.
Authors: Tomar, Meenakshi and Grover, Priya

A Road to Adventure with Happiness: From Students to Senior Citizens

Open Access
incollection
Year: 2019.
Authors: Dasgupta, Sabyasachi and Grover, Priya

The impact of brand variance on gender in FMCG sector: With a special reference to toothpaste category

Open Access
Book Chapter
Year: 2018. Volume: 3 , Pages: 1294-1303 .
Authors:
DOI 10.4018/978-1-5225-7116-2.ch069

Publicising the private

Open Access
article
Year: 2018.
Authors: Dasgupta, Sabyasachi and Grover, Priya