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Prof Sandip Anand

vidwan id: 268328

Professor,
University of Allahabad

Expertise

  • Applied Psychology

Publications

Total Articles 14
Books 0
Proceedings 0

Publications

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Scopus

Citations 97
h-index 6

CrossRef

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Citations 85
h-index 6
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Professional Recognition

2014

K Srinivasan best paper award

IASP

Community & Membership

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Bio

Psychology, Demography and Management

Personal Details

  • Professor , University of Allahabad
  • Senate Campus
Ph.D
International Institute for Population Sciences, Mumbai 2010
Professor Apr 2022 – Present
University of Allahabad

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Co-Authors (3)

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Dr Anant Kumar

XAVIER INSTITUTE OF SOCIAL SERVICE

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XIM University, Bhubaneswar

Scholarly Work

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Measurement of Consumer's Attitude Toward Advertising Music

University XIMB (XIM University)
Year 2019

A study of consumer Attitude Towards Social Media and Shared Brand Experience

University XIM University
Year 2019
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Scholarly Publications

Effects of Ad Music Attitude on Ad Attitude, Brand Attitude, and Purchase Intention

Open Access
Article

Proactive market orientation and business model innovation to attain superior new smart connected products performance

Open Access
Article
Authors: Shashishekar M.S. ., Sandip Anand ., Arun Kumar Paul .,

Assessing the current knowledge, attitude and behaviour of adolescents and young adults living with haemophilia

Open Access
Article
Authors: Richa Mohan ., Nita Radhakrishnan ., Meera Varadarajan ., Sandip Anand .,

Multi-item scale construction to measure consumers’ attitude toward advertising music

Open Access
Article

“How Ad Music Attitude-Based Consumer Segmentation Can Help Advertisers”

Open Access
Article

Advertising music: an alternative atmospheric stimulus to retail music

Open Access
Article
Authors: Md Washim Raja ., Sandip Anand ., David Allan .,

Green initiatives for business sustainability and value creation

Open Access
Book
Authors: Paul A.;Bhattacharyya D.;Anand S.

A case of Kumbh Mela at Allahabad: Learning for urban space management and the BoP market

Open Access
Book Chapter