Ministry of Education
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Prof Sandip Anand

vidwan id: 268328

Professor,
University of Allahabad

Orchid Icon 0000-0002-3878-7780 Google Scholar Icon 8634421200

Expertise

  • Applied Psychology

Publications

Total Articles 14
Books 0
Proceedings 0

Publications

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Scopus

Citations 97
h-index 6

CrossRef

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Citations 85
h-index 6
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Professional Recognition

2014

K Srinivasan best paper award

IASP

Community & Membership

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Bio

Psychology, Demography and Management

Personal Details

  • Professor , University of Allahabad
  • Senate Campus
Ph.D
International Institute for Population Sciences, Mumbai 2010
Professor Apr 2022 – Present
University of Allahabad

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Co-Authors (3)

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Scholarly Work

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Measurement of Consumer's Attitude Toward Advertising Music

University XIMB (XIM University)
Year 2019

A study of consumer Attitude Towards Social Media and Shared Brand Experience

University XIM University
Year 2019
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Scholarly Publications

Effects of Ad Music Attitude on Ad Attitude, Brand Attitude, and Purchase Intention

Open Access
Article
Journal of International Consumer Marketing. Year: 2023. Volume: 35 , Issue: 5 , Pages: 486-501 .
Authors: Md Washim Raja ., Sandip Anand ., David Allan .,
DOI 10.1080/08961530.2023.2176398
2 2

Proactive market orientation and business model innovation to attain superior new smart connected products performance

Open Access
Article
Year: 2022. Volume: 37 , Issue: 3 , Pages: 497-508 .
Authors: Shashishekar M.S. ., Sandip Anand ., Arun Kumar Paul .,
DOI 10.1108/JBIM-02-2020-0102
6 7

Assessing the current knowledge, attitude and behaviour of adolescents and young adults living with haemophilia

Open Access
Article
HAEMOPHILIA. Year: 2021. Volume: 27 , Issue: 2 , Pages: e180-e186 .
Authors: Richa Mohan ., Nita Radhakrishnan ., Meera Varadarajan ., Sandip Anand .,
DOI 10.1111/hae.14229
3 5

Multi-item scale construction to measure consumers’ attitude toward advertising music

Open Access
Article
Journal of Marketing Communications. Year: 2020. Volume: 26 , Issue: 3 , Pages: 314-327 .
Authors: Md Washim Raja ., Sandip Anand ., Ibha Kumar .,
DOI 10.1080/13527266.2018.1471615
7 7

“How Ad Music Attitude-Based Consumer Segmentation Can Help Advertisers”

Open Access
Article
Journal of International Consumer Marketing. Year: 2020. Volume: 32 , Issue: 5 , Pages: 383-399 .
Authors: Md Washim Raja ., Sandip Anand ., David Allan .,
DOI 10.1080/08961530.2020.1731398
4 4

Advertising music: an alternative atmospheric stimulus to retail music

Open Access
Article
Year: 2019. Volume: 47 , Issue: 8 , Pages: 872-892 .
Authors: Md Washim Raja ., Sandip Anand ., David Allan .,
DOI 10.1108/IJRDM-08-2018-0157
16 17

Green initiatives for business sustainability and value creation

Open Access
Book
Year: 2017. Pages: 1-304 .
Authors: Paul A.;Bhattacharyya D.;Anand S.
DOI 10.4018/978-1-5225-2662-9
5 1

A case of Kumbh Mela at Allahabad: Learning for urban space management and the BoP market

Open Access
Book Chapter
Year: 2017. Pages: 135-149 .
Authors: Sandip Anand .,
DOI 10.4018/978-1-5225-2662-9.ch006