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Dr MD WASHIM RAJA

vidwan id: 336113
Male

Assistant Professor (Grade-II), School of Commerce
XIM University, Bhubaneswar

Publications

Total Articles 3
Books 0
Proceedings 0

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Scopus

Citations 28
h-index 3

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Citations 27
h-index 3
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Professional Recognition

2014

Maulana Azad National Fellowship For Minority Students

University Grants Commission India

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Bio

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Personal Details

  • Male
  • Assistant Professor (Grade-II) , XIM University, Bhubaneswar
Ph.D.
Other Institute 2019
Assistant Professor (Grade-II) Oct 2021 – Present
XIM University, Bhubaneswar | School of Commerce

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Organisations (72+)

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Co-Authors (1)

Sandip

Prof Sandip Anand

University of Allahabad

Scholarly Work

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Scholarly Publications

Multi-item scale construction to measure consumers’ attitude toward advertising music

Open Access
Article

“How Ad Music Attitude-Based Consumer Segmentation Can Help Advertisers”

Open Access
Article

Advertising music: an alternative atmospheric stimulus to retail music

Open Access
Article
Authors: Md Washim Raja ., Sandip Anand ., David Allan .,