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Marketing and Organizational Behaviour. In Marketing, my research interests include Consumer Behavior, Services Marketing, Internet Marketing, Cross-cultural Marketing and Rural Marketing. In Organizational Behaviour, my interests include Educational Leadership, Socio-Technical Design systems and Organizational Culture. I am passionate about studies in Services Quality, with specific focus on Quality Management in Education.
Assistant Professor
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Assistant Professor
Jaypee Institute of Information Technology, Noida
XAVIER LABOUR RELATIONS INSTITUTE (XLRI)
CSIR-National Metallurgical Laboratory
Indian Institute of Technology Kharagpur
Indian Institute of Management Rohtak
University of Kashmir
Dr B R Ambedkar National Institute of Technology, Jalandhar
Indian Institute of Management Jammu
Indian Institute of Technology Kharagpur
Brainware University
THIAGARAJAR SCHOOL OF MANAGEMENT
Indian Institute of Technology Roorkee
Indian Institute of Management, Amritsar
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