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Dr Rashmi Ranjan Parida

vidwan id: 99532
Male

Associate Professor, Marketing
Indian Institute of Management Jammu

Expertise

  • Management

Publications

Total Articles 6
Books 0
Proceedings 0

Publications

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Scopus

Citations 135
h-index 5

CrossRef

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Citations 7
h-index 1
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Bio

Marketing Management, Advanced Marketing Research, Product & Brand Management, Marketing Analytics, Rural & Agricultural Marketing ,Business Research Methods, Marketing Strategy.

Personal Details

  • Male
  • Associate Professor , Indian Institute of Management Jammu
  • Indian Institute of Management Jammu, Old University Campus, Canal Road
Ph.D
Indian Institute of Technology Kharagpur 2018
Associate Professor Nov 2024 – Present
Indian Institute of Management Jammu | Marketing
Assistant Professor May 2019 – Nov 2024
Indian Institute of Management Jammu | Marketing

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Co-Authors (4)

Mahesh

Dr Mahesh Gadekar

Indian Institute of Management Jammu

Sangeeta

Prof Sangeeta Sahney

Indian Institute of Technology Kharagpur

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Scholarly Work

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Scholarly Publications

A qualitative exploration to understand consumers' meat preferences in an emerging market through the TPB model

Open Access
Article

Drivers of showrooming behaviour: insights from integrated perspectives

Open Access
Article

Understanding consumers' showrooming behaviour: a stimulus–organism–response (S-O-R) perspective

Open Access
Article

Is gender relevant in management?

Open Access
Article

Cultural influence on brand loyalty of rural consumers in the Indian context

Open Access
Article