Expertise

  • Management

Publications

Total Articles 45
Books 0
Proceedings 0

Publications

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Scopus

Citations 1532
h-index 23

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Bio

Marketing and Organizational Behaviour. In Marketing, my research interests include Consumer Behavior, Services Marketing, Internet Marketing, Cross-cultural Marketing and Rural Marketing. In Organizational Behaviour, my interests include Educational Leadership, Socio-Technical Design systems and Organizational Culture. I am passionate about studies in Services Quality, with specific focus on Quality Management in Education.

Personal Details

  • Female
  • NH 62 Nagaur Road, Karwar
Ph.D.
Indian Institute of Technology Delhi 2002
Professor Dec 2021 – Dec 2023
Indian Institute of Technology Jodhpur | School of Management and Entrepreneurship

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Co-Authors (14)

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Debasis

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Dr I Chattoraj

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Jitesh

Dr Jitesh Thakkar

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University of Kashmir

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Dr Gyan Prakash

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Dr Rashmi Ranjan Parida

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Dr Sujit Kumar Ray

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Dr Sourabh Arora

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Dr Vartika Dutta

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Scholarly Work

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Scholarly Publications

A comparative assessment of the performance of select higher education institutes in India

Open Access
Article

The role of social networks in diffusing innovation within organisations

Open Access
Article

Critical design characteristics for online retail stores in India

Open Access
Article

The voice of the customer in the design of organized retail stores

Open Access
Article

Consumers’ Message Orientation in Television Advertising and Branding: a Study on Indian Consumers

Open Access
Article

Involvement and productivity of research and development workers a case study of a publicly-funded research laboratory

Open Access
Article

Easy access: a case study on rural marketing

Open Access
Article

“Buyer's motivation” for online buying: An empirical case of railway e-ticketing in Indian context

Open Access
Article