Ministry of Education
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Dr Sudarsan Jayasingh

vidwan id: 233995
Male

,

Orchid Icon 0000-0002-3754-1033 Google Scholar Icon 35173066900 Researcher Icon P-8705-2016 Google Scholar Icon 2SQtoFMAAAAJ

Expertise

  • Management

Publications

Total Articles 21
Books 0
Proceedings 0

Publications

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Scopus

Citations 38
h-index 3

CrossRef

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Citations 4
h-index 1
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Professional Recognition

2009

Distinguished Paper Award in eCASE conference Singapore 2009

The Institute for Operations Research and the Management Sciences
2016

Best Faculty Award

SSN College of Engineering
2021

Best Faculty Award

SSN College of Engineering

Community & Membership

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Bio

Marketing, Digital Marketing, Analytics, and Consumer Behaviour

Personal Details

  • Male
  • M.E.S Road, Tambaram East, Chennai 600059, Tamil Nadu, India
Ph.D
Other Institute 2017
MBA
Other Institute 1997
Associate Professor Jun 2025 – —
Unknown Organization
Associate Professor Jun 2012 – Jun 2025
Sri Sivasubramaniya Nadar College of Engineering
Lecturer Mar 2007 – Apr 2012
Swinburne University of Technology Sarawak Campus, Malaysia
Lecturer Apr 2001 – Jan 2007
Unknown Organization
Lecturer Jun 1998 – Apr 2001
Unknown Organization

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Organisation (0)

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Co-Authors (3)

Arunkumar

Dr Arunkumar S

Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

Arunkumar

Dr Arunkumar Sivakumar

Vellore Institute of Technology (VIT-AP) University, Andhra Pradesh

Poornima

Dr Poornima Tapas

Symbiosis Institute of Business Management, Pune

Scholarly Work

Impact of self-help group in economic empowerment of rural women: A study at Chengalpattu District, Tamil Nadu

Funding Agency: SSN

CO-PI

50,000

2022 - 2022

Completed
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Scholarly Publications

Consumers’ Adoption of Mobile Coupons in Malaysia

Open Access
book chapter
Year: 2013.
Authors: Sudarsan Jayasingh and Uchenna Cyril Eze
DOI 10.4018/978-1-4666-1939-5.ch005

Analyzing the intention to use mobile coupon and the moderating effects of price consciousness and gender

Open Access
article
Year: 2012. Volume: 8 , Issue: 1 , Pages: 54-75 .
Authors: S. Jayasingh and U.C. Eze
DOI 10.4018/jebr.2012010104
21

The Role of Moderating Factors in Mobile Coupon Adoption: An Extended TAM Perspective

Open Access
article
Year: 2010. Volume: 2010 .
Authors: Sudarsan Jayasingh and Uchenna Cyril Eze
DOI 10.5171/2010.985461

Exploring the factors affecting the acceptance of mobile coupons in Malaysia

Open Access
Conference Paper
Year: 2009. Pages: 329-334 .
Authors: S. Jayasingh and U.C. Eze
7

An extended TAM for analyzing adoption behavior of mobile coupon

Open Access
Conference Paper
Year: 2009. Pages: 282-287 .
Authors: S. Jayasingh and U.C. Eze
DOI 10.1145/1821748.1821802