Expertise

  • Management

Publications

Total Articles 21
Books 0
Proceedings 0

Publications

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Scopus

Citations 38
h-index 3

CrossRef

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Citations 4
h-index 1
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Professional Recognition

2009

Distinguished Paper Award in eCASE conference Singapore 2009

The Institute for Operations Research and the Management Sciences
2016

Best Faculty Award

SSN College of Engineering
2021

Best Faculty Award

SSN College of Engineering

Community & Membership

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Bio

Marketing, Digital Marketing, Analytics, and Consumer Behaviour

Personal Details

  • Male
  • M.E.S Road, Tambaram East, Chennai 600059, Tamil Nadu, India
Ph.D
Other Institute 2017
MBA
Other Institute 1997
Associate Professor Jun 2025 – —
Unknown Organization
Associate Professor Jun 2012 – Jun 2025
Sri Sivasubramaniya Nadar College of Engineering
Lecturer Mar 2007 – Apr 2012
Swinburne University of Technology Sarawak Campus, Malaysia
Lecturer Apr 2001 – Jan 2007
Unknown Organization
Lecturer Jun 1998 – Apr 2001
Unknown Organization

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Co-Authors (3)

Arunkumar

Dr Arunkumar S

Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

Arunkumar

Dr Arunkumar Sivakumar

Vellore Institute of Technology (VIT-AP) University, Andhra Pradesh

Poornima

Dr Poornima Tapas

Symbiosis Institute of Business Management, Pune

Scholarly Work

Impact of self-help group in economic empowerment of rural women: A study at Chengalpattu District, Tamil Nadu

Funding Agency: SSN

CO-PI

50,000

2022 - 2022

Completed
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Scholarly Publications

Artificial Intelligence Influencers’ Credibility Effect on Consumer Engagement and Purchase Intention

Open Access
article

Advanced Customer Behavior Tracking and Heatmap Analysis with YOLOv5 and DeepSORT in Retail Environment.

Open Access
article
Authors: Shili, M., Jayasingh, S., Hammedi, S.

Factors Causing Stress for Health Care Workers During COVID-19 Pandemic

Open Access
book-chapter

Social Media Influence on Students’ Knowledge Sharing and Learning: An Empirical Study

Open Access
article
Authors: Arunkumar Sivakumar, Sudarsan Jayasingh, Shahenaz Shaik

Online Visual Merchandising Cues Impacting Consumer Pleasure and Arousal: An Empirical Study

Open Access
book-chapter

Determinants of Omnichannel Shopping Intention for Sporting Goods

Open Access
article
Authors: Jayasingh S.;Girija T.;Arunkumar S.

Factors Influencing the Helpfulness of Online Consumer Reviews

Open Access
Conference Paper

Factors Influencing Consumers’ Purchase Intention towards Electric Two-Wheelers

Open Access
article