Ministry of Education
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Dr Sudarsan Jayasingh

vidwan id: 233995
Male

,

Orchid Icon 0000-0002-3754-1033 Google Scholar Icon 35173066900 Researcher Icon P-8705-2016 Google Scholar Icon 2SQtoFMAAAAJ

Expertise

  • Management

Publications

Total Articles 21
Books 0
Proceedings 0

Publications

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Scopus

Citations 38
h-index 3

CrossRef

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Citations 4
h-index 1
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Professional Recognition

2009

Distinguished Paper Award in eCASE conference Singapore 2009

The Institute for Operations Research and the Management Sciences
2016

Best Faculty Award

SSN College of Engineering
2021

Best Faculty Award

SSN College of Engineering

Community & Membership

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Bio

Marketing, Digital Marketing, Analytics, and Consumer Behaviour

Personal Details

  • Male
  • M.E.S Road, Tambaram East, Chennai 600059, Tamil Nadu, India
Ph.D
Other Institute 2017
MBA
Other Institute 1997
Associate Professor Jun 2025 – —
Unknown Organization
Associate Professor Jun 2012 – Jun 2025
Sri Sivasubramaniya Nadar College of Engineering
Lecturer Mar 2007 – Apr 2012
Swinburne University of Technology Sarawak Campus, Malaysia
Lecturer Apr 2001 – Jan 2007
Unknown Organization
Lecturer Jun 1998 – Apr 2001
Unknown Organization

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Organisation (0)

no data

Co-Authors (3)

Arunkumar

Dr Arunkumar S

Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

Arunkumar

Dr Arunkumar Sivakumar

Vellore Institute of Technology (VIT-AP) University, Andhra Pradesh

Poornima

Dr Poornima Tapas

Symbiosis Institute of Business Management, Pune

Scholarly Work

Impact of self-help group in economic empowerment of rural women: A study at Chengalpattu District, Tamil Nadu

Funding Agency: SSN

CO-PI

50,000

2022 - 2022

Completed
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Scholarly Publications

Consumer brand engagement in social networking sites and its effect on brand loyalty

Open Access
article
Cogent Business & Management. Year: 2019. Volume: 6 , Issue: 1 .
Authors: S. Jayasingh
DOI 10.1080/23311975.2019.1698793

Business Intelligence and Cloud Computing: Benefits, Challenges, and Trends

Open Access
book chapter
Year: 2019. Pages: 1-18 .
Authors: Venkatesh Rajagopalan and Sudarsan Jayasingh
DOI 10.4018/978-1-5225-3182-1.ch001

Post content and its effect on consumer engagement rate in Indian life insurance Facebook brand pages

Open Access
Article
Year: 2018. Volume: 7 , Issue: 2 , Pages: 795-799 .
Authors: Jayasingh S.;Thiruvenkadam T.;Arunkumar S.
1

Determinants of employee happiness in an information technology company in India

Open Access
Article
Year: 2018. Volume: 7 , Issue: 3 , Pages: 173-178 .
Authors: T. Thiruvenkadam and S. Jayasingh
2

Assessing the effect of service quality dimensions on bank customers behavioural responses: A structural equation model

Open Access
Article
Year: 2016. Volume: 11 , Issue: 8 , Pages: 5555-5566 .
Authors: Arunkumar S.;Jayasingh S.;Tapas P.;Venkatesh R.

Determinants of customer brand engagement in social media sites: A conceptual framework

Open Access
Article
Year: 2016. Volume: 10 , Issue: 15 , Pages: 2802-2807 .
Authors: S. Jayasingh and R. Venkatesh
8

Transformation of business through social media

Open Access
Book Chapter
Year: 2016. Pages: 1-17 .
Authors: R. Venkatesh and S. Jayasingh
DOI 10.4018/978-1-5225-0846-5.ch001

Customer engagement factors in Facebook brand pages

Open Access
article
Year: 2015. Volume: 11 , Issue: 26 , Pages: 19-29 .
Authors: Sudarsan Jayasingh and Venkatesh R.
DOI 10.5539/ass.v11n26p19