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Dr SANGEETA DODRAJKA

vidwan id: 220886
Female

Associate Professor, Commerce
Sri Guru Gobind Singh College of Commerce

Expertise

  • Management

Publications

Total Articles 30
Books 0
Proceedings 0

Publications

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Indian Accounting Association

2020
Life Member

Bio

area of research : Total Quality Management, Marketing Management

Personal Details

  • Female
  • Associate Professor , Sri Guru Gobind Singh College of Commerce
  • Anand Niketan, New Delhi, Delhi, India
Ph.D.
Other Institute 2005
Associate Professor Mar 1990 – Present
Sri Guru Gobind Singh College of Commerce | Commerce

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Dr SANGEETA DODRAJKA

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Scholarly Work

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Scholarly Publications

Comparative Analysis of FDI in China, Brazil and India

Open Access
article
Authors: Sangeeta Dodrajka, Rasleen Kaur

Evaluating Efficacy of Internet Marketing

Open Access
article

Surrogate advertising in India

Open Access
article
Authors: Sangeeta Dodrajka

Emergence of Six Sigma from TQM

Open Access
article

PCMM : A New Paradigm in TQM and Human Resources

Open Access
article
Authors: Sangeeta Dodrajka

TQM-based Global Quality Award Models: An Appraisal

Open Access
article

Rural marketing : Challenges and opportunities for Indian marketers

Open Access
article