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Dr SANGEETA DODRAJKA

vidwan id: 220886
Female

Associate Professor, Commerce
Sri Guru Gobind Singh College of Commerce

Expertise

  • Management

Publications

Total Articles 30
Books 0
Proceedings 0

Publications

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Indian Accounting Association

2020
Life Member

Bio

area of research : Total Quality Management, Marketing Management

Personal Details

  • Female
  • Associate Professor , Sri Guru Gobind Singh College of Commerce
  • Anand Niketan, New Delhi, Delhi, India
Ph.D.
Other Institute 2005
Associate Professor Mar 1990 – Present
Sri Guru Gobind Singh College of Commerce | Commerce

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Dr SANGEETA DODRAJKA

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Scholarly Work

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Scholarly Publications

Quality Function Deployment and Sustainable Development through Circular Economy

Open Access
article

Just in time technology: A Technique for Achieving Excellence in Operations and Logistics Management

Open Access
article

Online Marketing: Measuring Indian Urban Customer Perception towards Online Shopping Sites

Open Access
article
Authors: Sangeeta Dodrajka

Green Marketing as a Sustainable Strategy

Open Access
article

Efficacy of Social Marketing as a Tool of Social Change

Open Access
article

Recent Reforms in Marketing and Management

Open Access
book
Authors: Sangeeta Dodrajka, J.B. Singh

Contemporary Reforms in Economy and Business

Open Access
book
Authors: Sangeeta Dodrajka, J.B.Singh

Principles of Modern Marketing

Open Access
book
Authors: Sangeeta Dodrajka, Bimaldeep Kaur