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Dr Manju Bhatia

vidwan id: 221228
Female

Associate Professor, Commerce
Sri Guru Gobind Singh College of Commerce

Expertise

  • Biology

Publications

Total Articles 7
Books 0
Proceedings 0

Publications

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Professional Recognition

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Community & Membership

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Indian Commerce Association

2020
Life member

Indian Accounting association

2016
Life member DH-299

Bio

marketing management- research and mentor; Financial Accounting, Business Statistics, Business Mathematics, Cost Accounting, Computerized Accounting, principles of Marketing, International Marketing, Marketing research

Personal Details

  • Female
  • Associate Professor , Sri Guru Gobind Singh College of Commerce
  • SGGSCC, Pitampura, University of Delhi, Delhi-110034
Ph. D.
Other Institute 2000
M Phil
Other Institute 1994
M Com
Other Institute 1990
B COM (HONS)
Other Institute 1988
Associate Professor Oct 1995 – Present
Sri Guru Gobind Singh College of Commerce | Commerce
Lecturer Aug 1995 – Sep 1995
Lakshmibai College, DU
Lecturer Aug 1994 – Apr 1995
Bhim Rao Ambedkar College
Lecturer Feb 1993 – Apr 1993
Satyawati College | commerce

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Organisations (14+)

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Gurdev

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hartaj

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Co-Authors (2)

Gurjeet

Dr Gurjeet Kaur

G.G.D.S.D.College, Sector-32

Jagadeesan

Dr Jagadeesan Puthiyappan

Vels Institute of Science, Technology and Advanced Studies, Chennai

Scholarly Work

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Franchisor–Franchisee Relationship: The Paradox of Autonomy and Dependence in Indian Context

University Delhi School of Economics, University of Delhi
Year 2018

Consumer Buying Behavior Towards New Categories of Food Products Con

University Delhi School of Economics, University of Delhi
Year 2017

Antecedents and Consequences of Relationship Quality: A Study of Customers in Select Service Sectors

University Delhi School of Economics, University of Delhi
Year 2019

E-Service Quality, Customer Satisfaction and Behavioral Intentions: An Investigation in Indian Retail Banking Context

University Delhi School of Economics, University of Delhi
Year 2017

Study of Medicine Prescription Behavior of Doctors in India

University Delhi School of Economics, University of Delhi
Year 2019
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Scholarly Publications

SERVICES MARKETING

Open Access
book
Authors: Amandeep Kaur, Geeta Bansal, Gurjeet Kaur, Gulveen Kaur

Business Marketing- Consumer Vs. Business Buying Behavior

Open Access
other

Marketing Research- Nature and Scope

Open Access
other

Marketing Research Process

Open Access
other

Market orientation and Business Performance: The case of Indian Manufacturing Firms

Open Access
article

Market orientation and its linkage with firm characteristics

Open Access
article
Authors: Sanjay K. Jain and Manju Bhatia

Market Orientation among Small and Medium Indian enterprises: An Empirical Investigation

Open Access
article
Authors: Dr Sanjay K. Jain and Ms. Manju Bhatia