Dr Mahesh Gadekar
vidwan id: 210948
Associate Professor, Marketing
Indian Institute of Management Jammu
Expertise
- Management
Publications
Publications
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Scopus
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6
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Citations
195
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6
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Bio
Marketing Management, Consumer Behavior, Brand Management.
Personal Details
- Male
- Associate Professor , Indian Institute of Management Jammu
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Co-Authors (1)
Indian Institute of Management Jammu
Scholarly Work
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Scholarly Publications
Digital influencers in different cultural contexts: effects of authenticity and value perceptions
Open AccessConsumers' perceptions of proximity to plastic pollution and support for environmentally friendly retail brands: An emerging market perspective
Open AccessA qualitative exploration to understand consumers' meat preferences in an emerging market through the TPB model
Open AccessHow does the consumer’s positive and negative electronic word of mouth expand the retail brand experience dimensions? Lessons from IKEA and Lidl
Open AccessYou ruined our love story, but I just cannot hate you—A moderation–mediation analysis of past experienced brand love and brand hate
Open Access
10.1111/ijcs.12892
9
10
“You got a new name!” how does renaming a music festival with a brand affect the festivalgoer's purchase intention
Open AccessCSR Actions, Brand Value, and Willingness to Pay a Premium Price for Luxury Brands: Does Long-Term Orientation Matter?
Open Access
10.1007/s10551-020-04486-5
105
113