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Dr Vipul Patel

vidwan id: 186709
Male

Associate Professor, Department of Marketing Management
Ganpat University, Kherva

Expertise

  • Management

Publications

Total Articles 45
Books 0
Proceedings 0

Publications

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Scopus

Citations 82
h-index 3

CrossRef

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Citations 0
h-index 0
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Professional Recognition

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Community & Membership

2019

Doctoral Committee

Member
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Bio

Management

Personal Details

  • Male
  • Associate Professor , Ganpat University, Kherva
  • Department of Marketing Management, Ganpat University
PhD
Other Institute 2010
MBA
Other Institute 2004
BE
Bhavnagar University 2001
Associate Professor Jun 2018 – Present
Ganpat University, Kherva | Department of Marketing Management
Assistant Professor Jul 2005 – Aug 2014
Ganpat University, Kherva

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Co-Authors (5)

Naresh

Dr Naresh Patel

Dharmasinh Desai University

Nityesh

Prof Nityesh Bhatt

Institute of Management, Nirma University

Dr. Pradeep

Prof Dr. Pradeep Kautish

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Pradeep

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Sunita

Dr Sunita Guru

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Scholarly Work

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An Empirical Examination of Antecedents and Structure of Brand Loyalty With special reference to purchasing cosmetic brands by working women of Gujarat

University R K University
Year 2018
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Scholarly Publications

Understanding the impact of fashion app emotional attachment on consumer responses: the role of e-servicescape, customer experience and perceived value of online shopping

Open Access
Article

Profiling ROPO Shoppers: Shopping Value Perspective

Open Access
Article

Impact of quality of AR apps on customer brand engagement, word-of-mouth and purchase intention: moderating role of perceived brand value

Open Access
Article

Impact of Quality of Unfamiliar Shopping App on Initial Trust Formation: A Moderated Mediation of Risk Attitude

Open Access
Article

Does the interface quality of mobile shopping apps affect purchase intention? An empirical study

Open Access
Article

Impact of Quality of Unfamiliar Shopping App on Perceived Trust: Moderating Role of Risk Attitude

Open Access
conference paper
Authors: Patel, Vipul

Impact of Quality of Unfamiliar Shopping App on Initial Trust Formation: A Moderated Mediation of Risk Attitude

Open Access
article
Authors: Patel, Vipul and Pandit, Richa

Ranking of Perceived Risks in Online Shopping

Open Access
article
Authors: Guru, Sunita; Nenavani, Jitendra, Patel, Vipul and Bhatt, Nityesh,