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Dr Vipul Patel

vidwan id: 186709
Male

Associate Professor, Department of Marketing Management
Ganpat University, Kherva

Expertise

  • Management

Publications

Total Articles 45
Books 0
Proceedings 0

Publications

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Scopus

Citations 82
h-index 3

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Citations 0
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Professional Recognition

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Community & Membership

2019

Doctoral Committee

Member
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Bio

Management

Personal Details

  • Male
  • Associate Professor , Ganpat University, Kherva
  • Department of Marketing Management, Ganpat University
PhD
Other Institute 2010
MBA
Other Institute 2004
BE
Bhavnagar University 2001
Associate Professor Jun 2018 – Present
Ganpat University, Kherva | Department of Marketing Management
Assistant Professor Jul 2005 – Aug 2014
Ganpat University, Kherva

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Co-Authors (5)

Naresh

Dr Naresh Patel

Dharmasinh Desai University

Nityesh

Prof Nityesh Bhatt

Institute of Management, Nirma University

Dr. Pradeep

Prof Dr. Pradeep Kautish

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Scholarly Work

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An Empirical Examination of Antecedents and Structure of Brand Loyalty With special reference to purchasing cosmetic brands by working women of Gujarat

University R K University
Year 2018
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Scholarly Publications

An Empirical Study of the Relationship between Price Dimensions and Private Label Brand Usage

Open Access
article

Ambush Marketing and Its Impact

Open Access
article
Authors: Patel, Vipul; Halvadia, Nirav and Nayak, Nikunj

Consumers’ Motivation to Shop in Shopping Malls: A Study of Indian Shoppers

Open Access
article
Authors: Patel, Vipul; Sharma, Mahendra

Measuring Retail Store Image: A Confirmatory Factor Analysis Approach

Open Access
conference paper
Authors: Patel, Vipul and Sharma, Mahendra

Measuring Brand Personality: An Empirical Study

Open Access
article

Consumer Decision Making Styles in Shopping Malls: An Empirical Study

Open Access
book chapter
Authors: Patel, Vipul

Consumer Decision Making Styles in Shopping Malls: An Empirical Study

Open Access
conference paper
Authors: Patel, Vipul

Fostering Entrepreneurial Thinking in the Established Organisation

Open Access
conference paper
Authors: Patel, Vipul & Patel, Hiren