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Dr Vipul Patel

vidwan id: 186709
Male

Associate Professor, Department of Marketing Management
Ganpat University, Kherva

Expertise

  • Management

Publications

Total Articles 45
Books 0
Proceedings 0

Publications

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Scopus

Citations 82
h-index 3

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Citations 0
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Professional Recognition

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Community & Membership

2019

Doctoral Committee

Member
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Bio

Management

Personal Details

  • Male
  • Associate Professor , Ganpat University, Kherva
  • Department of Marketing Management, Ganpat University
PhD
Other Institute 2010
MBA
Other Institute 2004
BE
Bhavnagar University 2001
Associate Professor Jun 2018 – Present
Ganpat University, Kherva | Department of Marketing Management
Assistant Professor Jul 2005 – Aug 2014
Ganpat University, Kherva

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Co-Authors (5)

Naresh

Dr Naresh Patel

Dharmasinh Desai University

Nityesh

Prof Nityesh Bhatt

Institute of Management, Nirma University

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Prof Dr. Pradeep Kautish

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Scholarly Work

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An Empirical Examination of Antecedents and Structure of Brand Loyalty With special reference to purchasing cosmetic brands by working women of Gujarat

University R K University
Year 2018
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Scholarly Publications

Consumers’ Motivation to Purchase Using Shopping Apps: An Empirical Study

Open Access
conference paper
Authors: Patel, Vipul

Factors Affecting Consumers’ Intention to Purchase Private Labels in India,

Open Access
article
Authors: Patel, Vipul and Barad, Kishor

Khushi Advertising: A Search for Direction

Open Access
conference paper
Authors: Patel, Vipul

Consumers’ Perception Towards GSM Cellular Service Providers: An Empirical Study with Reference to North Gujarat Region

Open Access
conference paper
Authors: Raval, Sidharth; Patel, Vipul and Patel Kiran

Study of Online Trust and Perceived Risk on Attitude towards Internet Banking Usage in India

Open Access
book chapter
Authors: Patel, Vipul; Halvadia, Nirav and Patel, Shekha

Study of College Students’ Apparel Buying Behavior: A Comparison between Male and Female Students

Open Access
conference paper
Authors: Patel, Vipul and Joshi, Tejash

Factors Affecting Consumer Intention to Purchase Private Label Brands: A Structural Modeling Approach

Open Access
conference paper
Authors: Patel, Vipul

An Empirical Study of Measuring Retail Store Image

Open Access
article