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Dr Gouranga Patra

vidwan id: 161921
Male

Associate Professor, Department of Management
Adamas University

Expertise

  • Management

Publications

Total Articles 39
Books 0
Proceedings 0

Publications

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Scopus

Citations 27
h-index 3

CrossRef

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Citations 18
h-index 3
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Professional Recognition

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Community & Membership

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Calcutta Management Association

2022
Annual

Bio

Marketing and general management, Like consumer behavior, retailing, branding, advertisement etc

Personal Details

  • Male
  • Associate Professor , Adamas University
  • Adamas University, Barasat
Ph.D
Assam University 2012
Associate Professor Jun 2015 – Present
Adamas University | Department of Management

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Co-Authors (4)

Mainak

Dr Mainak Chakraborty

Adamas University

(Dr.) Chinmaya Kumar

Prof (Dr.) Chinmaya Kumar Dash

Biju Patnaik Institute of Information Technology and Management, (BIITM), Bhubaneswar

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Scholarly Work

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Employer Branding in Digital Economy- A study in ITes Sector in India

University Adamas University
Year 2021

Financial Health of Firms Availing MSME Finance- A Study

University Adamas University
Year 2021
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Scholarly Publications

Managing talent and branding in learning organization

Open Access
Article

XAI for Society 5.0: Requirements, opportunities, and challenges in the current context

Open Access
Book Chapter

Measuring Consumer Perception on Digital Buying: A Lesson from Pandemic

Open Access
Book Chapter

Corporate Social Responsibility and Women Empowerment- A Study of North 24 Parganas, West Bengal, India

Open Access
Book Chapter

Effectiveness of working capital management on MSME sustainability in West Bengal

Open Access
Book Chapter
Authors: Chakraborty M.;Patra G.;Sharma R.K.

Business opportunities for small firms through digital platform in post COVID era

Open Access
Book Chapter

Retain Talent through Employer Branding – A Strategic Approach of ITeS in Eastern India

Open Access
article

Employer Branding: A Perspective of Practicing HR Professionals in ITeS Sector in Eastern India

Open Access
article
Authors: Gouranga Patra., Indranil Mukhopadhyay, Chinmaya Kumar Dash.