Dr Gouranga Patra
vidwan id: 161921
Associate Professor, Department of Management
Adamas University
Expertise
- Management
Publications
Publications
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Scopus
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3
CrossRef
Citations
18
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3
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Professional Recognition
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Community & Membership
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Calcutta Management Association
Bio
Marketing and general management, Like consumer behavior, retailing, branding, advertisement etc
Personal Details
- Male
- Associate Professor , Adamas University
- Adamas University, Barasat
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Co-Authors (4)
Adamas University
Prof (Dr.) Chinmaya Kumar Dash
Biju Patnaik Institute of Information Technology and Management, (BIITM), Bhubaneswar
Adamas University
SINGUR GOVERNMENT GENERAL DEGREE COLLEGE, SINGUR, HOOGHLY
Scholarly Work
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Employer Branding in Digital Economy- A study in ITes Sector in India
Financial Health of Firms Availing MSME Finance- A Study
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