Ministry of Education
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Dr Gouranga Patra

vidwan id: 161921
Male

Associate Professor, Department of Management
Adamas University

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Expertise

  • Management

Publications

Total Articles 39
Books 0
Proceedings 0

Publications

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Scopus

Citations 27
h-index 3

CrossRef

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Citations 18
h-index 3
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Professional Recognition

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Community & Membership

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Calcutta Management Association

2022
Annual

Bio

Marketing and general management, Like consumer behavior, retailing, branding, advertisement etc

Personal Details

  • Male
  • Associate Professor , Adamas University
  • Adamas University, Barasat
Ph.D
Assam University 2012
Associate Professor Jun 2015 – Present
Adamas University | Department of Management

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Co-Authors (4)

Mainak

Dr Mainak Chakraborty

Adamas University

(Dr.) Chinmaya Kumar

Prof (Dr.) Chinmaya Kumar Dash

Biju Patnaik Institute of Information Technology and Management, (BIITM), Bhubaneswar

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Scholarly Work

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Employer Branding in Digital Economy- A study in ITes Sector in India

University Adamas University
Year 2021

Financial Health of Firms Availing MSME Finance- A Study

University Adamas University
Year 2021
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Scholarly Publications

elevision advertising and its impact on teenagers buying behavior- A study in Barasat city Kolkata

Open Access
article
Year: 2017. Volume: vol-13, no-2 , Pages: 58-68 .
Authors: Gouranga Patra ., Chinmaya Kumar Dash ., Rabinarayan Patnaik .,
DOI 10.23862/kiit-parikalpana/2017/v13/i2/164521

A study on online shopping behavior: issues and prospects

Open Access
article
Year: 2017. Volume: vol- 6, no-3 , Pages: 14-19 .
Authors: Nilanjan Ray., Gouranga Patra

Distribution and Promotion effectiveness on sales

Open Access
article
Year: 2016. Volume: Vol 10, no-2 , Pages: 17-28 .
Authors: Dr Gouranga Patra., Dr Chinmaya Kumar Dash

Financial inclusion and problem faced by rural market, Economic development and financial inclusion

Open Access
article
Year: 2016. Pages: 109-118 .
Authors: Dr Gouranga Patra

Customer acquisition, retention strategies and its impact on financial performance- a case study

Open Access
article
Year: 2015. Volume: Vol 2 no- 2 , Pages: 22-28 .
Authors: Dr Gouranga Patra

Innovative marketing strategy for professional education- A road map

Open Access
article
Year: 2015. Volume: Vol-2, no-12 , Pages: 22-28 .
Authors: Dr Gouranga Patra

Brand awareness in advertising- a study of rural consumer market in north east India

Open Access
article
Year: 2014. Volume: Vol-10, no-1 , Pages: 55-59 .
Authors: Dr Gouranga Patra

FMCG advertising in isolated valley in Assam – A case study in Barak Valley in Assam

Open Access
book chapter
Year: 2013. Pages: 111-123 .
Authors: Dr Gouranga Patra., Dr Brajesh Kumar