Ministry of Education
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Dr Gouranga Patra

vidwan id: 161921
Male

Associate Professor, Department of Management
Adamas University

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Expertise

  • Management

Publications

Total Articles 39
Books 0
Proceedings 0

Publications

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Scopus

Citations 27
h-index 3

CrossRef

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Citations 18
h-index 3
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Professional Recognition

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Community & Membership

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Calcutta Management Association

2022
Annual

Bio

Marketing and general management, Like consumer behavior, retailing, branding, advertisement etc

Personal Details

  • Male
  • Associate Professor , Adamas University
  • Adamas University, Barasat
Ph.D
Assam University 2012
Associate Professor Jun 2015 – Present
Adamas University | Department of Management

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Co-Authors (4)

Mainak

Dr Mainak Chakraborty

Adamas University

(Dr.) Chinmaya Kumar

Prof (Dr.) Chinmaya Kumar Dash

Biju Patnaik Institute of Information Technology and Management, (BIITM), Bhubaneswar

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Scholarly Work

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Employer Branding in Digital Economy- A study in ITes Sector in India

University Adamas University
Year 2021

Financial Health of Firms Availing MSME Finance- A Study

University Adamas University
Year 2021
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Scholarly Publications

Retain Talent through Employer Branding – A Strategic Approach of ITeS in Eastern India

Open Access
article
Year: 2020. Volume: 20 , Pages: 1-10 .
Authors: Gouranga Patra
DOI 10.5958/2231-0657.2020.00008.7

Employer Branding: Strategy for Talent Retention @ ITeS in Eastern India

Open Access
article
Year: 2020. Volume: vol 20, no-2 .
Authors: Dr Chinmaya Kumar Dash., Dr Gouranga Patra

Buying behavior factors of young consumers’ in shopping mall- A study in North 24 Parganas District in West Bengal

Open Access
article
Year: 2019. Volume: Vol-19, No-4 , Pages: 177-189 .
Authors: Gouranga Patra .,
DOI 10.5958/2231-0657.2019.00023.5

Digital employer branding for enabling gen Y in the ITeS sector in eastern India

Open Access
Article
Year: 2019. Volume: 12 , Issue: 3 , Pages: 38-49 .
Authors: Patra G.;Mukhopadhyay I.;Kumar Dash C.
DOI 10.17010/pijom/2019/v12i3/142339
5 15

Assessing Consumers’ satisfaction through analyzing product review and rating

Open Access
article
Year: 2019. Volume: vol. 12, no-1 , Pages: 39-47 .
Authors: Gouranga Patra

Go Green- An analysis of consumers’ perception of Metropolitan Culture

Open Access
article
Year: 2018. Volume: Vol-13, no-2 , Pages: 23-30 .
Authors: Gouranga Patra., Chinmaya Kumar Dash

Buyer satisfaction on E-Shopping- a study in Barasat city of West Bengal

Open Access
article
Year: 2018. Volume: Volume 11 Issue 3 , Pages: 84-94 .
Authors: Gouranga Patra

Digital Employer Branding for Enabling Gen Y in ITES Sector in India

Open Access
article
Year: 2018. Volume: Vol.(7), No.4 , Pages: 47-39 .
Authors: Indranil Mukherjee ., Gouranga Patra ., Chinmaya Kumar Dash .,
DOI 10.5958/2322-0449.2018.00005.4