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Dr Arvind Kumar

vidwan id: 161439
Male

Assistant Professor, Department of School of Management
National Institute of Technology Rourkela

Expertise

  • Management

Publications

Total Articles 18
Books 0
Proceedings 0

Publications

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Scopus

Citations 118
h-index 6

CrossRef

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Citations 15
h-index 2
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Professional Recognition

2009

UGC - NET & JRF (Management)

UGC, Delhi
2000

National scholarship awardee in the Senior Secondary

BSEH
1998

Merit certificate cum national scholarship awardee in the matriculation

BSEH

Community & Membership

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Bio

Marketing Management, Brand Management, Digital Marketing, Consumer Behavior, Marketing Analytics

Personal Details

  • Male
  • Assistant Professor , National Institute of Technology Rourkela
  • National Institute of Technology, Sector 1, Rourkela, Odisha, India
Ph.D
Other Institute 2016
Assistant Professor May 2020 – Present
National Institute of Technology Rourkela | Department of School of Management

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Co-Authors (4)

Kiran

Prof Kiran Mor

National Institute of Technology Kurukshetra

Rajeev Kumar

Prof Rajeev Kumar Panda

National Institute of Technology Rourkela

Vikas

Dr Vikas Thakur

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Scholarly Work

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Scholarly Publications

Mediation analysis of brand image in predicting the influence of green marketing strategies on consumer purchase intentions for quick service restaurants (QSR)

Open Access
Article

Do brand coolness and brand romance synchronize with sustainability? Insights from a mixed-method approach

Open Access
Article

Promoting green healthcare initiatives: A systematic literature review, conceptual framework and future research agenda

Open Access
Review

Understanding the Effects of Gender Equality on Company's Performance: A Global Mid-Cap Companies' Perspective

Open Access
Article

Fostering Global Well-Being: Insights From India on Learned Happiness for Administrators and Education Policy-Makers

Open Access
Article

The relationship between fashion consciousness and personality traits of generation Y with moderating effect of social influence: an empirical investigation from India

Open Access
Article

Navigating the Neuromarketing Landscape: Valuable Insights for Businesses in a Post-Pandemic World

Open Access
Article

Ascendancy of SNS information and age difference on intention to buy eco-friendly offerings: meaningful insights for e-tailers

Open Access
Article