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Dr Arvind Kumar

vidwan id: 161439
Male

Assistant Professor, Department of School of Management
National Institute of Technology Rourkela

Expertise

  • Management

Publications

Total Articles 18
Books 0
Proceedings 0

Publications

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Scopus

Citations 118
h-index 6

CrossRef

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Citations 15
h-index 2
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Professional Recognition

2009

UGC - NET & JRF (Management)

UGC, Delhi
2000

National scholarship awardee in the Senior Secondary

BSEH
1998

Merit certificate cum national scholarship awardee in the matriculation

BSEH

Community & Membership

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Bio

Marketing Management, Brand Management, Digital Marketing, Consumer Behavior, Marketing Analytics

Personal Details

  • Male
  • Assistant Professor , National Institute of Technology Rourkela
  • National Institute of Technology, Sector 1, Rourkela, Odisha, India
Ph.D
Other Institute 2016
Assistant Professor May 2020 – Present
National Institute of Technology Rourkela | Department of School of Management

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Co-Authors (4)

Kiran

Prof Kiran Mor

National Institute of Technology Kurukshetra

Rajeev Kumar

Prof Rajeev Kumar Panda

National Institute of Technology Rourkela

Vikas

Dr Vikas Thakur

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Scholarly Work

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Scholarly Publications

Two decades of research on “masstige” marketing: A systematic literature review and future research agenda

Open Access
Review

Interventions of Organizational Identification and Job Satisfaction on Person-Environment Perceptions and Work Engagement: Insights for K12 School Administrators in India

Open Access
Article

Interceding of repurchase intention between e-loyalty and word of mouth advocacy: a study of behavioural consequences and antecedents of e-loyalty

Open Access
Article

IMPACT OF FIRM CREATED, AND USER GENERATED SOCIAL MEDIA COMMUNICATIONS ON CONSUMER-BRAND METRICS OF SMARTPHONES DURING COVID-19

Open Access
Article

Economically poor buyer: a systematic review of consumer behaviour research confronting to FMCGs

Open Access
Review

Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions: a context of brand fan pages in Facebook

Open Access
Article

Sources entrusted by the economically poor: Evidences from India, the largest poor consumer base in the world

Open Access
Article

Shopping Orientations and Their Inter-Relatedness: A Study on the Poor for CPGs

Open Access
Article