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Dr Sujo Thomas

vidwan id: 126936
Male

Senior Lecturer, Amrut Mody School of Management
Ahmedabad University, Ahmadabad

Expertise

  • Management

Publications

Total Articles 34
Books 0
Proceedings 0

Publications

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Scopus

Citations 461
h-index 12

CrossRef

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Citations 201
h-index 7
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Bio

Cause-related marketing, online grocery retailing , social media marketing , tourism marketing

Personal Details

  • Male
  • Senior Lecturer , Ahmedabad University, Ahmadabad
  • Ahmedabad University, Commerce Six Roads, Navrangpura
Ph.D
Gujarat University 2016
Senior Lecturer Jun 2013 – Present
Ahmedabad University, Ahmadabad | Amrut Mody School of Management

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Co-Authors (4)

Krishnaba

Dr Krishnaba Vaghela

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Scholarly Work

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Scholarly Publications

Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context

Open Access
Article

HRM 4.0 and the Shifting Landscape of Employer Branding

Open Access
Book Chapter
Authors: Thomas S.;Kureshi S.;Suggala S.;Mendonca V.

Wealth creation challenges – M/s. A. N. Gandhi

Open Access
Article

Brand building a “premie” care product line: Nurtured by design

Open Access
Article

CREATIVITY CENTRED BRAND MANAGEMENT MODEL FOR THE POST-COVID MARKETING 5.0 WORLD

Open Access
Article

Cause-Related Marketing Research (1988–2016): An Academic Review and Classification

Open Access
Article

Consumer skepticism towards cause related marketing: exploring the consumer tendency to question from emerging market perspective

Open Access
Article

Online grocery retailing – exploring local grocers beliefs

Open Access
Article