Ministry of Education
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Dr Sujo Thomas

vidwan id: 126936
Male

Senior Lecturer, Amrut Mody School of Management
Ahmedabad University, Ahmadabad

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Expertise

  • Management

Publications

Total Articles 34
Books 0
Proceedings 0

Publications

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Scopus

Citations 461
h-index 12

CrossRef

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Citations 201
h-index 7
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Professional Recognition

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Community & Membership

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Bio

Cause-related marketing, online grocery retailing , social media marketing , tourism marketing

Personal Details

  • Male
  • Senior Lecturer , Ahmedabad University, Ahmadabad
  • Ahmedabad University, Commerce Six Roads, Navrangpura
Ph.D
Gujarat University 2016
Senior Lecturer Jun 2013 – Present
Ahmedabad University, Ahmadabad | Amrut Mody School of Management

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Co-Authors (4)

Krishnaba

Dr Krishnaba Vaghela

Gujarat Technological University, Ahmedabad

Harsha

Dr Harsha Jariwala

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Dr Sanket Vatavwala

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Scholarly Work

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Scholarly Publications

Determinants of Cause-related Marketing Participation Intention: The Role of Consumer Knowledge, Cause Scope and Donation Proximity

Open Access
Article
Year: 2023. Volume: 35 , Issue: 2 , Pages: 194-214 .
Authors: Thomas S.
DOI 10.1080/10495142.2021.1970077
7 15

Determinants of customer relationship building on digital healthcare networks: an extension of social media engagement theory from emerging market context

Open Access
Article
International Journal of Electronic Marketing and Retailing. Year: 2023. Volume: 14 , Issue: 2 , Pages: 123-138 .
Authors: Suggala S.;Pathak B.;Thomas S.
DOI 10.1504/IJEMR.2023.129948
1

Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product

Open Access
Article
International Review on Public and Nonprofit Marketing. Year: 2022. Volume: 19 , Issue: 4 , Pages: 691-708 .
Authors: Thomas S.;Jadeja A.;Vaghela K.;Shreevastava R.
DOI 10.1007/s12208-021-00327-x
5 9

Tembo Global Industries Limited – financing dilemma for the COVID-19 project

Open Access
Article
Year: 2022. Volume: 18 , Issue: 6 , Pages: 898-912 .
Authors: Gandhi P.A.;Thomas S.
DOI 10.1108/TCJ-08-2021-0132

Examining the effect of message characteristics, popularity, engagement, and message appeals: Evidence from Facebook corporate pages of tourism organisations

Open Access
Article
International Journal of Business and Emerging Markets. Year: 2021. Volume: 13 , Issue: 1 , Pages: 30-51 .
Authors: Thomas S.;Kureshi S.;Yagnik A.
DOI 10.1504/IJBEM.2021.112777
3 9

Impact of Workplace Bullying on Employees’ Mental Health and Self-Worth

Open Access
Book Chapter
Year: 2021. Pages: 799-818 .
Authors: Suggala S.;Thomas S.;Kureshi S.
DOI 10.1007/978-3-030-30025-8_30
1 3

Psychological antecedents of consumer trust in CRM campaigns and donation intentions: The moderating role of creativity

Open Access
Article
Journal of Retailing and Consumer Services. Year: 2021. Volume: 61 .
Authors: Thomas S.;Jadeja A.
DOI 10.1016/j.jretconser.2021.102589
27 43

Saving Little Lives Through Bempu TempWatch

Open Access
Book Chapter
Year: 2020. Pages: 145-162 .
Authors: Parekh D.;Suggala S.;Thomas S.
DOI 10.1007/978-3-030-39554-4_8
2