Ministry of Education
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Dr Sujo Thomas

vidwan id: 126936
Male

Senior Lecturer, Amrut Mody School of Management
Ahmedabad University, Ahmadabad

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Expertise

  • Management

Publications

Total Articles 34
Books 0
Proceedings 0

Publications

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Scopus

Citations 461
h-index 12

CrossRef

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Citations 201
h-index 7
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Professional Recognition

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Community & Membership

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Bio

Cause-related marketing, online grocery retailing , social media marketing , tourism marketing

Personal Details

  • Male
  • Senior Lecturer , Ahmedabad University, Ahmadabad
  • Ahmedabad University, Commerce Six Roads, Navrangpura
Ph.D
Gujarat University 2016
Senior Lecturer Jun 2013 – Present
Ahmedabad University, Ahmadabad | Amrut Mody School of Management

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Co-Authors (4)

Krishnaba

Dr Krishnaba Vaghela

Gujarat Technological University, Ahmedabad

Harsha

Dr Harsha Jariwala

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Scholarly Work

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Scholarly Publications

Predicting cause-related marketing patronage intentions, corporate social responsibility motives and moderating role of spirituality

Open Access
Article
Social Responsibility Journal. Year: 2024. Volume: 20 , Issue: 4 , Pages: 682-702 .
Authors: Suryavanshi A.K.S.;Bhatt V.;Thomas S.;Patel R.;Jariwala H.
DOI 10.1108/SRJ-12-2022-0564
5 18

Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness

Open Access
Article
International Review on Public and Nonprofit Marketing. Year: 2024. Volume: 21 , Issue: 1 , Pages: 199-228 .
Authors: Patel R.;Bhatt V.;Thomas S.;Trivedi T.;Pandey S.
DOI 10.1007/s12208-023-00371-9
24

Impact of skepticism on CRM luxury campaign participation intention of Generation Z

Open Access
Article
International Journal of Emerging Markets. Year: 2024. Volume: 19 , Issue: 4 , Pages: 964-988 .
Authors: Thomas S.;Bhatt V.;Patel R.
DOI 10.1108/IJOEM-10-2021-1568
7 31

Click to contribute: understanding donation behaviour and well-being in donation-based crowdfunding mobile apps

Open Access
Article
International Journal of Bank Marketing. Year: 2024. Volume: 42 , Issue: 7 , Pages: 1835-1866 .
Authors: Aw E.C.X.;Thomas S.;Patel R.;Bhatt V.;Cham T.H.
DOI 10.1108/IJBM-11-2023-0635

Consumer engagement behaviour over time on fitness tracker Facebook brand pages: effect of post characteristics, message appeals and marketing promotions

Open Access
Conference Paper
International Journal of Business Information Systems. Year: 2023. Volume: 43 , Issue: 3 , Pages: 394-415 .
Authors: Thomas S.;Kureshi S.;Bhatt V.;Yagnik A.
DOI 10.1504/IJBIS.2023.132113

Determinants of customer relationship building on digital healthcare networks: an extension of social media engagement theory from emerging market context

Open Access
Article
International Journal of Electronic Marketing and Retailing. Year: 2023. Volume: 14 , Issue: 2 , Pages: 123-138 .
Authors: Suggala S.;Pathak B.;Thomas S.
DOI 10.1504/IJEMR.2023.129948
1

Determinants of Cause-related Marketing Participation Intention: The Role of Consumer Knowledge, Cause Scope and Donation Proximity

Open Access
Article
Year: 2023. Volume: 35 , Issue: 2 , Pages: 194-214 .
Authors: Thomas S.
DOI 10.1080/10495142.2021.1970077
7 15

Private-label grocery buyers’ donation intentions and trust in CRM campaigns: an empirical analysis by employing social identity theory

Open Access
Article
Society and Business Review. Year: 2023. Volume: 18 , Issue: 3 , Pages: 401-421 .
Authors: Thomas S.;Patel R.;Bhatt V.
DOI 10.1108/SBR-12-2021-0247
6 23