Ministry of Education
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Dr Pratap Chandra Mandal

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Male

Assistant Professor, Marketing Management
Indian Institute of Management, Shillong

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Expertise

  • Management

Publications

Total Articles 36
Books 0
Proceedings 0

Publications

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Scopus

Citations 77
h-index 5

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Citations 0
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Bio

Marketing

Personal Details

  • Male
  • Assistant Professor , Indian Institute of Management, Shillong
  • Indian Institute of Management Shillong, Mayurbhanj Complex, Nongthymmai
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Assistant Professor Dec 2017 – Present
Indian Institute of Management, Shillong | Marketing Management

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Co-Authors (1)

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Scholarly Work

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Scholarly Publications

Ethical issues and concerns in collection of marketing information and marketing intelligence: Ethical issue in collection of information

Open Access
Article
Year: 2019. Volume: 10 , Issue: 2 , Pages: 16-28 .
Authors: Mandal P.
DOI 10.4018/IJBIR.2019070102
8

Public policy issues in direct and digital marketing - Concerns and initiatives: Public policy in direct and digital marketing

Open Access
Article
Year: 2019. Volume: 6 , Issue: 4 , Pages: 54-71 .
Authors: Mandal P.C.
DOI 10.4018/IJPADA.2019100105
11

Postservice Recovery Customer Satisfaction in Indian Retail Banking: Scale Development and Validation

Open Access
Article
Year: 2016. Volume: 17 , Issue: 4 , Pages: 272-292 .
Authors: Mandal P.C.;Bhattacharya S.
DOI 10.1080/10599231.2016.1235952

Customer satisfaction in Indian retail banking: A grounded theory approach

Open Access
Article
Year: 2013. Volume: 18 , Issue: 28 .
Authors: Chandra Mandal P.;Bhattacharya S.
5