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Dr Pratap Chandra Mandal

vidwan id: 124259
Male

Assistant Professor, Marketing Management
Indian Institute of Management, Shillong

Expertise

  • Management

Publications

Total Articles 36
Books 0
Proceedings 0

Publications

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Scopus

Citations 77
h-index 5

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Citations 0
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Bio

Marketing

Personal Details

  • Male
  • Assistant Professor , Indian Institute of Management, Shillong
  • Indian Institute of Management Shillong, Mayurbhanj Complex, Nongthymmai
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Assistant Professor Dec 2017 – Present
Indian Institute of Management, Shillong | Marketing Management

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Co-Authors (1)

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Scholarly Work

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Scholarly Publications

Ethics of extended reality in movie marketing: A utilitarianism approach

Open Access
Article

Corporate profitability and corporate social responsibility in organizations: Strategies, initiatives

Open Access
Book Chapter

Management of marketing information: Generation of customer insights with competitive intelligence

Open Access
Book Chapter

Community-based corporate social responsibility in businesses: Strategies and initiatives

Open Access
Book Chapter

Promotion of sustainable marketing: Business strategies and initiatives

Open Access
Book Chapter

Marketing and social criticisms: Concerns, strategies, and initiatives

Open Access
Book Chapter

Sustainable marketing and business actions: Strategies and initiatives

Open Access
Book Chapter

Marketing communications and social responsibilities of businesses: Strategies and initiatives

Open Access
Book Chapter