Dr Pratap Chandra Mandal

vidwan id: 124259

Male

Assistant Professor, Marketing Management
Indian Institute of Management, Shillong

57209777010

Expertise

Management

Publications

Total Articles 36

Books 0

Proceedings 0

Publications

Scopus

Citations 77

h-index 5

CrossRef

Citations 0

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Community & Membership

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Bio

Marketing

Personal Details

Male
Assistant Professor , Indian Institute of Management, Shillong
Indian Institute of Management Shillong, Mayurbhanj Complex, Nongthymmai

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Assistant Professor Dec 2017 – Present

Indian Institute of Management, Shillong | Marketing Management

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Dr Ashutosh Murti

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Co-Authors (1)

Dr Sujoy Bhattacharya

Indian Institute of Technology Kharagpur

Scholarly Work

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Scholarly Publications

Socially-Responsible Target Marketing and Marketing Communications: Concerns and Initiatives

Open Access

Article

Year: 2022. Volume: 13 , Issue: 1 .

Authors: Mandal P.C.

10.4018/IJSESD.293247

Shaping OTT Movie Consumption through Immersive Cinema: A Qualitative Investigation of Consumer Perspectives

Open Access

Article

Year: 2022.

Authors: Basu A.;Mandal P.C.;Murti A.B.;Makany T.

10.1177/09722629221138375

Marketing information and marketing intelligence for customer insights

Open Access

Article

International Journal of Business Excellence. Year: 2022. Volume: 28 , Issue: 1 , Pages: 18-31 .

Authors: Mandal P.C.

10.1504/ijbex.2022.125766

Public policy issues and technoethics in marketing research in the digital age

Open Access

Article

Year: 2021. Volume: 12 , Issue: 1 , Pages: 75-86 .

Authors: Mandal P.C.

10.4018/IJT.20210101.o7

Institutional and Government Markets: Strategies and Initiatives in the Digital Age

Open Access

Article

Year: 2021. Volume: 8 , Issue: 1 .

Authors: Mandal P.C.

10.4018/IJPADA.20210101.oa7

Small businesses: Strategies and initiatives for positioning and branding

Open Access

Book Chapter

Year: 2021. Pages: 227-237 .

Authors: Mandal P.C.

10.4018/978-1-7998-9155-0.ch011

Services and their new realities: Challenges, opportunities, and initiatives

Open Access

Article

Year: 2021. Volume: 12 , Issue: 5 , Pages: 1-13 .

Authors: Mandal P.C.

10.4018/IJSSMET.2021090101

Achieving excellence in services marketing: Roles in customer delight

Open Access

Article

International Journal of Business Excellence. Year: 2020. Volume: 20 , Issue: 3 , Pages: 359-374 .

Authors: Mandal P.C.

10.1504/IJBEX.2020.106366

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