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Dr Balamurugan Annamalai

vidwan id: 124112
Male

Assistant Professor, Marketing
Indian Institute of Management, Sambalpur

Expertise

  • Management

Publications

Total Articles 17
Books 0
Proceedings 0

Publications

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Scopus

Citations 260
h-index 7

CrossRef

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Citations 176
h-index 6
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Professional Recognition

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Bio

Customer Engagement on Social Media

Personal Details

  • Male
  • Assistant Professor , Indian Institute of Management, Sambalpur
  • Indian Institute of Management Sambalpur
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Assistant Professor Jul 2019 – Present
Indian Institute of Management, Sambalpur | Marketing

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Co-Authors (5)

Atul Arun

Prof Atul Arun Pathak

Indian Institute of Management, Nagpur

Balamurugan

Dr Balamurugan Annamalai

Indian Institute of Management, Sirmaur

Pingali

Dr Pingali Venugopal

XAVIER LABOUR RELATIONS INSTITUTE (XLRI)

Sanjeev

Dr Sanjeev Varshney

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Scholarly Work

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Scholarly Publications

What shapes perceptions in sustainable luxury hospitality? Investment or collaboration

Open Access
Article
Authors: ShabbirHusain R.V.;Annamalai B.;Chandrasekaran S.;Varshney S.

Engaging head and heart: effect of marketer-generated content on social media engagement

Open Access
Article
Authors: Chandrasekaran S.;Annamalai B.;Yoshida M.;Shabbir S.H.;Pathak A.A.

Social media content strategy for DMOs: examining linguistic style in times of crisis

Open Access
Article

WHAT TO SAY: DEMYSTIFYING TOURISM CONTENT MARKETING STRATEGY

Open Access
Article

Consumer behavior in Islamic banking: a systematic literature review and agenda for future research

Open Access
Article

The power of words: driving online consumer engagement in Fintech

Open Access
Article

Social media and Tourism: a cross-platform study of Indian DMOs

Open Access
Article

Driving citizen engagement through Twitter: The case of COVID-19 vaccination drive in India

Open Access
Article
Authors: Annamalai B.;Chandrasekaran S.;Pathak A.A.