Ministry of Education
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Dr Balamurugan Annamalai

vidwan id: 124112
Male

Assistant Professor, Marketing
Indian Institute of Management, Sambalpur

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Expertise

  • Management

Publications

Total Articles 17
Books 0
Proceedings 0

Publications

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Scopus

Citations 260
h-index 7

CrossRef

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Citations 176
h-index 6
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Professional Recognition

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Bio

Customer Engagement on Social Media

Personal Details

  • Male
  • Assistant Professor , Indian Institute of Management, Sambalpur
  • Indian Institute of Management Sambalpur
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Assistant Professor Jul 2019 – Present
Indian Institute of Management, Sambalpur | Marketing

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Director

Co-Authors (5)

Atul Arun

Prof Atul Arun Pathak

Indian Institute of Management, Nagpur

Balamurugan

Dr Balamurugan Annamalai

Indian Institute of Management, Sirmaur

Pingali

Dr Pingali Venugopal

XAVIER LABOUR RELATIONS INSTITUTE (XLRI)

Sanjeev

Dr Sanjeev Varshney

XAVIER LABOUR RELATIONS INSTITUTE (XLRI)

Supriya

Dr Supriya Kumar De

XAVIER LABOUR RELATIONS INSTITUTE (XLRI)

Scholarly Work

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Scholarly Publications

Analysis of Motor Vehicle Accidents: Comparison Between Before and During the COVID-19 Lockdown in Maharashtra, India

Open Access
Article
Transportation Research Record. Year: 2023. Volume: 2677 , Issue: 4 , Pages: 503-516 .
Authors: Pathak A.A.;Chandrasekaran S.;Annamalai B.
DOI 10.1177/03611981221089936
12 14

Cultural differences in sports fan engagement on Facebook: A comparison of Australian and Indian cricket league

Open Access
Conference Paper
International Journal of Sport Management and Marketing. Year: 2022. Volume: 22 , Issue: 1-2 , Pages: 120-141 .
Authors: Annamalai B.;ShabbirHusain R.V.;Chandrasekaran S.;Varshney S.
DOI 10.1504/ijsmm.2022.121251
3 5

Social media content strategy for sport clubs to drive fan engagement

Open Access
Article
Journal of Retailing and Consumer Services. Year: 2021. Volume: 62 .
Authors: Annamalai B.;Yoshida M.;Varshney S.;Pathak A.A.;Venugopal P.
DOI 10.1016/j.jretconser.2021.102648
73 93

A complete empirical ensemble mode decomposition and support vector machine-based approach to predict Bitcoin prices

Open Access
Article
Journal of Behavioral and Experimental Finance. Year: 2020. Volume: 27 .
Authors: Aggarwal D.;Chandrasekaran S.;Annamalai B.
DOI 10.1016/j.jbef.2020.100335
48 60

Evaluating marketer generated content popularity on brand fan pages – A multilevel modelling approach

Open Access
Article
Telematics and Informatics. Year: 2019. Volume: 44 .
Authors: Chandrasekaran S.;Annamalai B.;De S.K.
DOI 10.1016/j.tele.2019.101266
17 26

The time-varying effectiveness of customer engagement in social media

Open Access
Conference Paper
International Journal of Internet Marketing and Advertising. Year: 2019. Volume: 13 , Issue: 4 , Pages: 338-358 .
Authors: Annamalai B.;Varshney S.
DOI 10.1504/IJIMA.2019.103463
2

The determinants for sustainability in a low-technology SME textile cluster in an emerging economy

Open Access
Article
International Journal of Business Innovation and Research. Year: 2018. Volume: 15 , Issue: 3 , Pages: 340-356 .
Authors: Venugopal P.;Malhotra R.;Annamalai B.
DOI 10.1504/IJBIR.2018.089752
2 7

Topical review of firms' annual reports on mergers and acquisitions using latent dirichlet allocation

Open Access
Conference Paper
Year: 2018.
Authors: Chandrasekaran S.;Singareddy R.;Annamalai B.
DOI 10.1145/3167918.3167938