Ministry of Education
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Dr Shivakanth Shetty

vidwan id: 117543
Male

Associate Professor, School of Business and Management
Christ University

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Expertise

  • Economics

Publications

Total Articles 18
Books 0
Proceedings 0

Publications

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Scopus

Citations 57
h-index 3

CrossRef

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Citations 4
h-index 1
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Professional Recognition

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Community & Membership

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Bio

Macro Economics

Personal Details

  • Male
  • Associate Professor , Christ University
  • Christ University, Hosur Rd, Bhavani Nagar
Ph.D
Karnatak University 2011
Associate Professor May 2016 – Present
Christ University | School of Business and Management

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Jeevananda

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Scholarly Work

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Scholarly Publications

Tanishq: Brand Activism Gone Wrong?

Open Access
Article
Year: 2023.
Authors: Shetty A.S.;Anand K.;Shree S.;Rachel Debby F
DOI 10.1177/09722629221129727
6

Parle Products: The Journey of Budget Brand Toward Premiumization

Open Access
Article
Year: 2021. Volume: 9 , Issue: 1 , Pages: 159-181 .
Authors: Shetty A.S.;Anand K.;A. N R.
DOI 10.1177/2278533720923519
1 2

Old Monk: The Resurrection of a Heritage Brand

Open Access
Article
Year: 2020. Volume: 8 , Issue: 2 , Pages: 324-331 .
Authors: Shetty A.S.;Anand K.;Chandra D.
DOI 10.1177/2278533719887460
2

Imperative of revisiting the operational risk control architecture in public sector banks (PSBs) in India: a qualitative analysis

Open Access
article
Banks and Bank Systems. Year: 2019. Volume: 14 , Pages: 137-146 .
Authors: Jeevananda. S, Sivakantha Setty, Nagendra B V, Divakar G M
DOI 10.21511/bbs.14(1).2019.12

Brand activism and millennials: An empirical investigation into the perception of millennials towards brand activism

Open Access
Article
Problems and Perspectives in Management. Year: 2019. Volume: 17 , Issue: 4 , Pages: 163-175 .
Authors: Shetty S.;Venkataramaiah N.B.;Anand K.
DOI 10.21511/ppm.17(4).2019.14
40

Imperative of revisiting the operational risk control architecture in public sector banks cyjdf (PSBs) in India: A qualitative analysis

Open Access
Article
Banks and Bank Systems. Year: 2019. Volume: 14 , Issue: 1 , Pages: 137-146 .
Authors: Shetty A.S.;Nagendra B.V.;Jeevananda S.;Divakar G.M.
DOI 10.21511/bbs.14(1).2019.12
2

Riding the waves of culture: An empirical study on acclimatization of expatriates in IT industry

Open Access
Article
Problems and Perspectives in Management. Year: 2018. Volume: 16 , Issue: 3 , Pages: 432-442 .
Authors: Shivakanth Shetty A.;Raghavendra A.N.
DOI 10.21511/ppm.16(3).2018.34

How to win back the disgruntled consumer? The omni-channel way

Open Access
Article
Year: 2018. Volume: 12 , Issue: 4 , Pages: 200-207 .
Authors: Shetty A.S.;Jeevananda S.;Kalghatgi J.R.
DOI 10.24052/jbrmr/v12is04/art-20
3 5