Vidvan Image

Dr Kerena Anand

vidwan id: 117550
Female

Assistant Professor, School of Business and Management
Christ University

Expertise

  • Management

Publications

Total Articles 4
Books 0
Proceedings 0

Publications

No publication activity to display at the moment.

Scopus

Citations 4
h-index 2

CrossRef

CrossRef Icon
Citations 1
h-index 1
Google Scholar

Loading Scholar statistics...

Professional Recognition

No Data Found

There is currently nothing to display here.

Community & Membership

2021

Vellore Institute of Technology

Doctoral Advisory Committee Member
No Data Found

There is currently nothing to display here.

Bio

Faculty of Marketing in Christ University since 2018. Over 16 years of experience in Industry and Academics. Research interests are in Consumer Behavior focusing on the perceptual influence of customers in buying decisions. Handles subjects in Marketing, Production and General Management. Has credit of published national and international articles and case studies. Good experience in organizing conferences and seminars.

Personal Details

  • Female
  • Assistant Professor , Christ University
  • Christ University, Hosur Rd, Bhavani Nagar
Ph.D
Other Institute 2019
Assistant Professor Aug 2018 – Present
Christ University | School of Business and Management

Related Profiles

Experts (11292+)

View All
Arjun Kumar

Mr Arjun Kumar K V

Assistant Professor

Seilan

Dr Seilan A

Assistant Professor

Angaline

Angaline B

Assistant Professor

Jaikishan

Dr Jaikishan Sahu

Assistant Professor

Anand

Dr Anand Singh

Assistant Professor

G V Vigneshwara

Mr G V Vigneshwara Swamy

Assistant Professor

R

Dr R RAJKUMAR

Assistant Professor

Tilak Kumar

Mr Tilak Kumar Deb

Assistant Professor

Dr Santanu

Dr Dr Santanu Das

Assistant Professor

Organisations (1705+)

View All
BOOPATHY

Dr BOOPATHY SRIHARI

Associate Professor

Boopathy

Dr Boopathy Srihari

Associate Professor

BOSCO PAUL

Dr BOSCO PAUL ALAPATT

Associate Professor

BABITA

Dr BABITA CHAUDHARY

Assistant Professor

Babita

Dr Babita Jha

Associate Professor

BABITHA

Dr BABITHA ATIWALE

Assistant Professor

Babu

Mr Babu Kumar S

Assistant Professor

Bagesh

Dr Bagesh Kumar

Assistant Professor

Co-Authors (2)

Raghavendra

Dr Raghavendra A N

Christ University

Shivakanth

Dr Shivakanth Shetty

Christ University

Scholarly Work

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

Scholarly Publications

Parle Products: The Journey of Budget Brand Toward Premiumization

Open Access
Article

Patriotic Advertising and Millennials in India: An Empirical Investigation

Open Access
article
Authors: A Shivakanth Shetty, Kerena Anand, A N Raghavendra, Rukmani Singaram, Nandha Kishore S

Old Monk: The Resurrection of a Heritage Brand

Open Access
Article

Brand Activism and Millennials: An Empirical Investigation into the Perceptions of Millennials towards Brand Activism

Open Access
article
Authors: A Shivakanth Shetty, B V Nagendra, Kerena Anand