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Dr Shivakanth Shetty

vidwan id: 117543
Male

Associate Professor, School of Business and Management
Christ University

Expertise

  • Economics

Publications

Total Articles 18
Books 0
Proceedings 0

Publications

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Scopus

Citations 57
h-index 3

CrossRef

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Citations 4
h-index 1
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Bio

Macro Economics

Personal Details

  • Male
  • Associate Professor , Christ University
  • Christ University, Hosur Rd, Bhavani Nagar
Ph.D
Karnatak University 2011
Associate Professor May 2016 – Present
Christ University | School of Business and Management

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Co-Authors (5)

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Dr Jeevananda S

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Scholarly Work

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Scholarly Publications

“Revival of the Relics”: How to Find Gold in the Brand Cemetery?

Open Access
article
Authors: Shetty AS, A N Raghavendra, Mathew Jyothis

The Survival, Sustenance and Success of Technology Start-Ups: The Role of Human Resource Planning and Policy Development.

Open Access
article
Authors: Dr.A.Shivakanth Shetty

The battle of private and national brands: Strategies to win a losing battle against the private brands in India

Open Access
article
Authors: Dr.S.Manoharan, Dr.A.Shivakanth Shetty

Ruthless Exploiters or Fallen Angels : Global Lessons in Brand Management for Indian MFIs

Open Access
article
Authors: Dr.A.Shivakanth Shetty

From Trailblazing to Trailing: The Imperative of Reshaping Business Strategy for Infosys

Open Access
article
Authors: Dr.A.Shivakanth Shetty

Ambush Marketing Landscape in India: Innovative Practice or Parasitic Marketing?

Open Access
article
Authors: Dr.A.Shivakanth Shetty

Nokia's Shrinking Market Share in India: Can Nokia Sustain its First-Mover Advantage?

Open Access
article
Authors: Dr.A.Shivakanth Shetty

The rush for corporate rebranding in India: Rejuvenation with a rationale or irrational exuberance?

Open Access
article
Authors: Dr.A.Shivakanth Shetty