Dr Gordhan K. Saini
vidwan id: 113753
Associate Professor, School of Management and Labour Studies
Tata Institute of Social Sciences
Expertise
- Management
Publications
Publications
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Scopus
h-index
15
CrossRef
Citations
231
h-index
9
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Professional Recognition
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Community & Membership
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Bio
Employer Branding, Social Marketing, Consumer Behaviour, Pricing
Personal Details
- Male
- Associate Professor , Tata Institute of Social Sciences
- TISS Mumbai, V.N. Purav Marg, Deonar
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Co-Authors (8)
Tata Institute of Social Sciences
Indian Institute of Management Ahmedabad
Narsee Monjee Institute of Management Studies, Mumbai
Indian Institute of Technology Madras
Tata Institute of Social Sciences
Tata Institute of Social Sciences
St. Xaviers College Jaipur
Indira Gandhi Institute of Development Research, Mumbai
Scholarly Work
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Employer Branding Using Social Media: Role of Source Credibility, and Online Engagement on Job Pursuit Intentions
Recovery Marketing Activities and Tourism Outcome: A Case Study of a Conflict affected Tourist Destination
Assessing the Role of Instrumental and Symbolic Attributes on Current and Prospective Employees’ Job-Related Outcomes
Indian Brand Personality – Scale Development and Empirical Validation
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Scholarly Publications
An Empirical Study of Latitude of Quantity Acceptance (LQA) in an Emerging Economy: India
Open AccessLatitude of Quantity Acceptance: Conceptualization and Empirical Validation
Open AccessApplication of Social Marketing in Social Entrepreneurship: Evidence From India
Open Access
10.1177/1524500415595208
12
22
Employer Brand and Job Application Decisions: Insights from the Best Employers
Open Access
10.1177/0258042X15601532
11
22