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Dr Archit Tapar

vidwan id: 102778
Male

Assistant Professor, Marketing and Strategy
Indian Institute of Management Rohtak

Expertise

  • Management

Publications

Total Articles 14
Books 0
Proceedings 0

Publications

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Scopus

Citations 95
h-index 5

CrossRef

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Citations 3
h-index 1
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Professional Recognition

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Community & Membership

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Bio

Brand Management, Consumer Behavior, Online retailing, Services Marketing, B2B Marketing

Personal Details

  • Male
  • Assistant Professor , Indian Institute of Management Rohtak
  • Indian Institute of Management Rohtak, City Southern Bypass, Sunaria
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Assistant Professor Dec 2017 – Present
Indian Institute of Management Rohtak | Marketing and Strategy

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Co-Authors (8)

Abhishek

Dr Abhishek Mishra

Indian Institute of Management Indore

Aditya

Mr Aditya Billore

Indian Institute of Management Indore

Archana

Dr Archana Patro

Indian Institute of Management, Bodhgaya

Archana

Dr Archana Patro

Indian Institute of Management Rohtak

Ashish

Dr Ashish Sadh

Indian Institute of Management Indore

Mohammad Shameem

Dr Mohammad Shameem Jawed

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Scholarly Work

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Scholarly Publications

Social media and the bottom of the pyramid: a systematic literature review and future research agenda

Open Access
Review

Identifying and ranking critical success factors for contractor value addition in the construction sector using the ISM-IRP technique

Open Access
Article
Authors: Ambekar S.;Dhaigude A.S.;Chatterjee D.;Tapar A.V.

A Systematic Literature Review of the Relationship between Consumer Ethnocentrism and Product Evaluation

Open Access
Article

Investigating the Role of Consumer Personality Orientations and Use of Threat in Social Cause Advertising during Covid 19

Open Access
Article

Digitization of supply chain: a case of Haryana (India) public distribution system

Open Access
Article

Out-of-stock justifications and consumers’ behavioral outcomes– exploring the role of product type and sales level information in out-of-stock situations

Open Access
Article

Case Analysis II: Swiggy Refurbishes Trust: Managing Reputation Meltdown Through Public Relations

Open Access
Article

Jindal panther: the creation of a brand

Open Access
Article