Ministry of Education
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Dr Archit Tapar

vidwan id: 102778
Male

Assistant Professor, Marketing and Strategy
Indian Institute of Management Rohtak

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Expertise

  • Management

Publications

Total Articles 14
Books 0
Proceedings 0

Publications

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Scopus

Citations 95
h-index 5

CrossRef

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Citations 3
h-index 1
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Professional Recognition

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Community & Membership

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Bio

Brand Management, Consumer Behavior, Online retailing, Services Marketing, B2B Marketing

Personal Details

  • Male
  • Assistant Professor , Indian Institute of Management Rohtak
  • Indian Institute of Management Rohtak, City Southern Bypass, Sunaria
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Assistant Professor Dec 2017 – Present
Indian Institute of Management Rohtak | Marketing and Strategy

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Co-Authors (8)

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Dr Abhishek Mishra

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Scholarly Work

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Scholarly Publications

Social media and the bottom of the pyramid: a systematic literature review and future research agenda

Open Access
Review
International Journal of Emerging Markets. Year: 2025. Volume: 20 , Issue: 2 , Pages: 805-862 .
Authors: Kumar J.;Tapar A.V.;Bhattacharjee S.
DOI 10.1108/IJOEM-08-2022-1340
5

Identifying and ranking critical success factors for contractor value addition in the construction sector using the ISM-IRP technique

Open Access
Article
Year: 2025.
Authors: Ambekar S.;Dhaigude A.S.;Chatterjee D.;Tapar A.V.
DOI 10.1108/CI-10-2024-0313

A Systematic Literature Review of the Relationship between Consumer Ethnocentrism and Product Evaluation

Open Access
Article
Journal of International Consumer Marketing. Year: 2024. Volume: 36 , Issue: 1 , Pages: 41-61 .
Authors: Trivedi S.D.;Tapar A.V.;Dharmani P.
DOI 10.1080/08961530.2023.2180790
18

Investigating the Role of Consumer Personality Orientations and Use of Threat in Social Cause Advertising during Covid 19

Open Access
Article
Journal of Promotion Management. Year: 2023. Volume: 29 , Issue: 6 , Pages: 791-823 .
Authors: Kumar J.;Tapar A.V.;Gupta A.;Ranjan J.
DOI 10.1080/10496491.2023.2165211
3

Digitization of supply chain: a case of Haryana (India) public distribution system

Open Access
Article
Year: 2022. Volume: 12 , Issue: 4 , Pages: 1-18 .
Authors: Tapar A.V.;Jain D.;Patro A.
DOI 10.1108/EEMCS-01-2020-0006

Out-of-stock justifications and consumers’ behavioral outcomes– exploring the role of product type and sales level information in out-of-stock situations

Open Access
Article
Journal of Retailing and Consumer Services. Year: 2021. Volume: 60 .
Authors: Ezhil Kumar M.;Sharma D.P.;Tapar A.V.
DOI 10.1016/j.jretconser.2021.102458
18

Case Analysis II: Swiggy Refurbishes Trust: Managing Reputation Meltdown Through Public Relations

Open Access
Article
Year: 2021. Volume: 25 , Issue: 3 , Pages: 386-387 .
Authors: Tapar A.V.
DOI 10.1177/09722629211025324

Jindal panther: the creation of a brand

Open Access
Article
Year: 2021. Volume: 11 , Issue: 2 , Pages: 1-21 .
Authors: Tapar A.V.;Bhattacharjee S.;Kumar J.
DOI 10.1108/EEMCS-08-2020-0291