Dr Ch JAYASANKARA PRASAD
vidwan id: 98082
Assistant Professor,
Krishna University, Machhlipattanam
Expertise
- Management
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Professional Recognition
Best paper commendation for presenting research paper titled “Effect of Cross Shopping Behaviour on Store Format Choice in Food and Grocery Retailing-An Empirical Analysis” in 4th IIMA Conference on Marketing in Emerging Economies
Indian Institute of Management Ahmedabad Best paper award second prize (cash award Rs. 5000/-) for presenting research paper titled “Impact of Situational Factors on Retail Format choice Behaviour in Food and Grocery retailing in India-Multiple Discriminant Analysis”
IFIM Business School BangaloreCommunity & Membership
Board of Studies
MemberMarketing Science Institute (MSI), USA
American Marketing Association
Association of Indian Management Scholars International (AIMS)
Emerald Literati Network (ELN), U.K.
All India Management Association
National Human Resource Development (NHRD) Network
Bio
Retailing; Consumer Behaviour; Customer Satisfaction, Loyalty Programmes; Consumer Emotional Intelligence; Social Media marketing/Advertising; Price Promotions; Private Labels; and Marketing research.
Personal Details
- Male
- Assistant Professor , Krishna University, Machhlipattanam
- Krishna University
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Scholarly Work
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Cross-shopping Behaviour in Food and Grocery Retailing
Antecedents and Consequences of Customer Satisfaction in Food and Grocery Retailing
Assessing the role of Customer Loyalty Programmes in Determining the Customer Emotional Loyalty in Food and Grocery Retailing - An Empirical Study in Andhra Pradesh
Role of Employee Engagement in Determining the Effectiveness of Balanced Scorecard in Manufacturing Sector with reference to selected companies in South India
A structural Compendium on Service Quality and Customer Satisfaction – A Comparative Study between Public and Private Sector Banks in India
Impact of Westernisation on Indian Consumer with special reference to Secunderabad and Hyderabad
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