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Dr Anita Sengar

vidwan id: 96864
Female

Associate Professor, Department of General Management
University of Petroleum and Energy Studies, Dehradun

Expertise

  • Management

Publications

Total Articles 36
Books 0
Proceedings 0

Publications

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Scopus

Citations 272
h-index 7

CrossRef

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Citations 69
h-index 5
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Professional Recognition

2013

Noel Deerr Gold Medal Award of the Year 2012–13

71st Annual Convention of STAI (Sugar Technologists' Association of India) at Hyderabad
2010

UGC-JRF

UGC
2013

UGC-SRF

UGC

Community & Membership

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Bio

Rural Marketing, Marketing Management, CRM, Qualitative Research

Personal Details

  • Female
  • Associate Professor , University of Petroleum and Energy Studies, Dehradun
  • Knowledge Acres, Kandoli Campus
Ph.D
Other Institute 2014
Associate Professor Aug 2015 – Present
University of Petroleum and Energy Studies, Dehradun | Department of General Management
Assistant Professor Jul 2014 – Jul 2015
DIT University

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Co-Authors (11)

Alka

Dr Alka Dwivedi

University of Petroleum and Energy Studies, Dehradun

Atri

Dr Atri Nautiyal

University of Petroleum and Energy Studies, Dehradun

Gaurav

Dr Gaurav Dixit

Indian Institute of Technology Roorkee

Meenakshi

Dr Meenakshi Sharma

University of Petroleum and Energy Studies, Dehradun

Manisha

Ms Manisha Solanki

University of Petroleum and Energy Studies, Dehradun

Pankaj Kumar

Dr Pankaj Kumar Sharma

University of Petroleum and Energy Studies, Dehradun

Prasoom

Dr Prasoom Dwivedi

Symbiosis International University, Pune

Tarun

Prof Tarun Dhingra

Jaipuria Institute of Management

Shambhu

Dr Shambhu Sajith

University of Petroleum and Energy Studies, Dehradun

Sanjeev

Dr Sanjeev Varshney

XAVIER LABOUR RELATIONS INSTITUTE (XLRI)

Sravendra

Dr Sravendra Rana

University of Petroleum and Energy Studies, Dehradun

Scholarly Work

Socio-Economic Value Creation through Forest Bio-Residue Based Energy Generation in alignment with the UN’s SDGs

Funding Agency: NATIONAL MISSION ON HIMALAYAN STUDIES (NMHS)

Co PI

10,000,000

2019 - Ongoing

Ongoing
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Scholarly Publications

Role of Qualitative Research Methodology in Radical Researches

Open Access
article
Authors: Sharma, V., Agrawal, R., Mahajan, R., & Sengar, S.

Innovative Product Development at the Bottom of the Pyramid

Open Access
article
Authors: Bharti, K., Agrawal, R., Sharma, V., Sengar, A.

Sustainability as a challenge for businesses targeting rural markets

Open Access
conference paper
Authors: Sharma, V., Sengar, A.

Rural Marketing: A conceptual view

Open Access
article
Authors: Sharma, V., Sengar, A.