Expertise
- Management
Publications
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Scopus
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5
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Citations
13
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2
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Professional Recognition
Best Young Teacher award
GRABS Educational Trust, Chennai, Tamilnadu, IndiaBest Faculty Award
Indian Academic Researchers’ Association, Tiruchirappalli, Tamilnadu, IndiaCommunity & Membership
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Bio
Marketing , International Marketing , Entrepreneurship
Personal Details
- Male
- Professor , Periyar University
- Periyar University, Periyar
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Organisations (163+)
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Prof Ponnusamy Munusamy Anbarasan
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Co-Authors (8)
The Maharaja Sayajirao University of Baroda
Vidyasagar University
National College, Tiruchirappalli - 620 001.
Periyar University
Periyar University
Holy Cross College, Nagercoil - 629 004.
K R Mangalam University, Gurgaon
K.S.R Arts & Science College (Autonomous)
Scholarly Work
Impact of Atal Innovation Mission (AIM) on Fostering Innovation and Entrepreneurial Orientation among Faculty and Students of HEIs in Tamil Nadu
Funding Agency: ICSSR New Delhi
Project Coordinator / Project Director
1,181,955
2023 - 2024
An empirical study of marketing challenges and opportunities in flower farming in Salem district of Tamilnadu, India
Funding Agency: Indian Council of Social Sciences Research - (IMPRESS)
Project Director
5,25,000
2019 - 2021
Challenges and Prospects of Youth Green Entrepreneurship Development in Tamil Nadu, India
Funding Agency: Rajiv Gandhi National Institute of Youth Development
Project Director / Principal Investigator
5,60,000
2016 - 2018
Brand Preference, Customer Satisfaction and Loyalty towards Smartphones among College Students in Tamil Nadu, India
Public Awareness and Perception towards Homeopathy in Tamil Nadu, India
Attitude and perception of post-graduate management students towards entrepreneurship in Tamil Nadu, India
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