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Dr Yoganandan G

vidwan id: 95135
Male

Professor,
Periyar University

Expertise

  • Management

Publications

Total Articles 65
Books 0
Proceedings 0

Publications

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Scopus

Citations 99
h-index 5

CrossRef

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Citations 13
h-index 2
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Professional Recognition

2017

Best Young Teacher award

GRABS Educational Trust, Chennai, Tamilnadu, India
2017

Best Faculty Award

Indian Academic Researchers’ Association, Tiruchirappalli, Tamilnadu, India

Community & Membership

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Bio

Marketing , International Marketing , Entrepreneurship

Personal Details

  • Male
  • Professor , Periyar University
  • Periyar University, Periyar
Ph.D
Other Institute 2014
National Eligibility Test
Other Institute 2012
M.B.A
Alagappa University 2011
M.PHIL
Alagappa University 2004
M.I.B.A
Alagappa University 1999
B.Sc
Bharathiar University 1997
Professor Aug 2018 – Present
Periyar University
Associate Professor Aug 2015 – Aug 2018
Periyar University | Department of Management Studies

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Co-Authors (8)

Avani

Dr Avani Maniar

The Maharaja Sayajirao University of Baroda

Debasish

Dr Debasish Biswas

Vidyasagar University

M

Dr M Vasan

National College, Tiruchirappalli - 620 001.

Parameswari

Dr Parameswari J

Periyar University

R

Dr R Rathipriya

Periyar University

Sameema

Dr Sameema A

Holy Cross College, Nagercoil - 629 004.

Tania

Prof Tania Gupta

K R Mangalam University, Gurgaon

Vetriselvan

Dr Vetriselvan V

K.S.R Arts & Science College (Autonomous)

Scholarly Work

Impact of Atal Innovation Mission (AIM) on Fostering Innovation and Entrepreneurial Orientation among Faculty and Students of HEIs in Tamil Nadu

Funding Agency: ICSSR New Delhi

Project Coordinator / Project Director

1,181,955

2023 - 2024

Completed
An empirical study of marketing challenges and opportunities in flower farming in Salem district of Tamilnadu, India

Funding Agency: Indian Council of Social Sciences Research - (IMPRESS)

Project Director

5,25,000

2019 - 2021

Completed
Challenges and Prospects of Youth Green Entrepreneurship Development in Tamil Nadu, India

Funding Agency: Rajiv Gandhi National Institute of Youth Development

Project Director / Principal Investigator

5,60,000

2016 - 2018

Completed

Brand Preference, Customer Satisfaction and Loyalty towards Smartphones among College Students in Tamil Nadu, India

University Periyar University
Year 2020

Public Awareness and Perception towards Homeopathy in Tamil Nadu, India

University Periyar University
Year 2020

Attitude and perception of post-graduate management students towards entrepreneurship in Tamil Nadu, India

University Periyar University
Year 2021
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Scholarly Publications

Raw Milk Purchase and Preference of Commercial Customers in Salem District

Open Access
article
Authors: Selvakumar M & Yoganandan G

Satisfaction towards Homeopathy Treatment among General Public in Tamil Nadu, India

Open Access
article
Authors: Vetriselvan V & Yoganandan G

Problems and Practices of Micro-Scale Dairy Entrepreneurs in Salem District, Tamil Nadu

Open Access
article
Authors: Selvakumar M & Yoganandan G

Preference towards homeopathy among people in Salem, Tamil Nadu

Open Access
Article
Authors: Vetriselvan V.;Yoganandan G.
1

Consumer buying behaviour towards online shopping with special reference to Erode district

Open Access
article
Authors: Yoganandan G & Baskar M

Exploring attribute preference in smartphone among young users In salem district, Tamil Nadu, India

Open Access
article
Authors: Saranya G & Yoganandan G

Do customers recommend brand to others? – An investigation on brand loyalty towards smartphones

Open Access
article
Authors: Saranya G & Yoganandan G

Exporters satisfaction towards International Freight Forwarding Industries in India”

Open Access
article
Authors: Yoganandan G, & Balaji K.E