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Prof Rajeev Kumar Panda

vidwan id: 94679
Male

Associate Professor, Department of School of Management
National Institute of Technology Rourkela

Expertise

  • Management

Publications

Total Articles 36
Books 0
Proceedings 0

Publications

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Scopus

Citations 541
h-index 13

CrossRef

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Citations 200
h-index 8
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Professional Recognition

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Community & Membership

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Bio

Marketing, Marketing Research, Service Quality, Strategic Branding, Agricultural Marketing, Entrepreneurship Development

Personal Details

  • Male
  • Associate Professor , National Institute of Technology Rourkela
  • National Institute of Technology, Sector 1, Rourkela, Odisha, India
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Associate Professor Aug 2011 – Present
National Institute of Technology Rourkela | Department of School of Management

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Co-Authors (6)

Ashim Kumar

Dr Ashim Kumar Das

National Institute of Technology Silchar

Arvind

Dr Arvind Kumar

National Institute of Technology Rourkela

Navin

Mr Navin Kumar

O P Jindal University

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Dr Rana Basu

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XIM University, Bhubaneswar

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Rourkela Institute of Management Studies (RIMS), Rourkela

Scholarly Work

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Scholarly Publications

Fine Dining and Masstige Consumption: Examining the Role of Brand Experience, Trust, and Happiness Using PLS-SEM and ANN Analysis

Open Access
Article

Institutional environment dimensions and business performance of rural-based women entrepreneurs: the role of entrepreneurial orientation

Open Access
Article

Performance measurement of factors affecting consumer experience in healthcare services using fuzzy and grey techniques

Open Access
Article

Two decades of research on “masstige” marketing: A systematic literature review and future research agenda

Open Access
Review

Assessing the Role of Consumer Experience, Engagement, and Satisfaction in Healthcare Services: A Two-Stage Reflective-Formative Measurement Using PLS-SEM

Open Access
Article

Evaluating the relationship between entrepreneurial ecosystem, resilience and SME performance in post-pandemic period

Open Access
Article

Entrepreneurial marketing practices and manufacturing venture performance during a pandemic: the mediating role of innovation

Open Access
Article

Examining the critical success factors of productive entrepreneurship: an ISM-MICMAC approach

Open Access
Article