Prof Thamaraiselvan Natarajan
vidwan id: 93125
Professor, Department of Management Studies
National Institute of Technology Tiruchirappalli
Expertise
- Management
Publications
Publications
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Scopus
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14
CrossRef
Citations
956
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14
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Professional Recognition
Distinguished Alumni Award
National Institute of Technology TiruchirappalliBest Reviewer Award
Contemporary Management Research - An International JournalBest Paper Award
Academy of Taiwan Information Systems Research, Department of Marketing, Hong Kong Baptist UniversitBest paper Award- Marketing session
PSG College of TechnologyMeritorious Student Award
National Institute of Technology, TiruchirappalliCommunity & Membership
Board of Studies, Sri Krishna College of Engineering and Technology, Coimbatore
MemberBoard of Studies, Karunya University Business School
MemberIndian Society for Technical Education
Bio
Marketing
Personal Details
- Male
- Professor , National Institute of Technology Tiruchirappalli
- National Institute of Technology
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Co-Authors (16)
National Institute of Technology Tiruchirappalli
Christ University
Indian Institute of Management Kozhikode
Dr B R Ambedkar National Institute of Technology, Jalandhar
National Institute of Technology Tiruchirappalli
Kerala Veterinary & Animal Science University, Wayanad
RAJAGIRI BUSINESS SCHOOL
Dr Krantiraditya Dhalmahapatra
Indian Institute of Management, Shillong
University of Kerala
National Institute of Technology Tiruchirappalli
National Institute of Technology Tiruchirappalli
National Institute of Technology Tiruchirappalli
Indian Institute of Management, Bodhgaya
National Institute of Technology Tiruchirappalli
Central University of Tamil Nadu
Scholarly Work
BHEL(Design and delivery on topics like creativity, risk taking , achievement motivation, team building, strategic orientation)
Funding Agency: BHEL
10,00,000
-0001 - Ongoing
Employer Branding in IT industry
Consumer Adoption of Self Service Technologies in Retail Banking
A framework to measure overall risk of supply chain
Modelling the role of social media
A Study on Consumers Attitude Towards Cause Related Marketing
Employee Branding
Brand Resonnance
Intention to use Mobile apps and Chatbots
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Scholarly Publications
The influence of audience characteristics on the effectiveness of brand placement memory
Open AccessThe moderating role of device type and age of users on the intention to use mobile shopping applications
Open Access
10.1016/j.techsoc.2018.01.003
132
148
Evaluation of employee brand using typological analysis in Indian airline organisation
Open AccessA psychometric analysis of the Utrecht Work Engagement Scale in Indian banking sector
Open Access
10.1108/ICT-04-2017-0031
15
11