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Prof Atul Arun Pathak

vidwan id: 90563
Male

Associate Professor, Strategy and Entrepreneurship
Indian Institute of Management, Nagpur

Expertise

  • Management

Publications

Total Articles 57
Books 0
Proceedings 0

Publications

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Scopus

Citations 258
h-index 8

CrossRef

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Citations 217
h-index 8
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Professional Recognition

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Community & Membership

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Bio

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Personal Details

  • Male
  • Associate Professor , Indian Institute of Management, Nagpur
  • Indian Institute of Management Nagpur, VNIT campus, S Ambazari Raod
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Associate Professor Jun 2018 – Present
Indian Institute of Management, Nagpur | Strategy and Entrepreneurship

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Co-Authors (11)

Abhishek

Dr Abhishek Mishra

Indian Institute of Management Indore

Balamurugan

Dr Balamurugan Annamalai

Indian Institute of Management, Sirmaur

Balamurugan

Dr Balamurugan Annamalai

Indian Institute of Management, Sambalpur

Dharma Raju

Dr Dharma Raju Bathini

Indian Institute of Management Calcutta

George

Prof George Kandathil

Indian Institute of Management Ahmedabad

Kapil

Prof Kapil Kaushik

Indian Institute of Management, Nagpur

Manish

Dr Manish Singhal

XAVIER LABOUR RELATIONS INSTITUTE (XLRI)

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Dr Pingali Venugopal

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Sanjeev

Dr Sanjeev Varshney

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Scholarly Work

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Scholarly Publications

Driving pre-match fan engagement through social media: effects of message characteristics and team performance

Open Access
Article

Engaging head and heart: effect of marketer-generated content on social media engagement

Open Access
Article
Authors: Chandrasekaran S.;Annamalai B.;Yoshida M.;Shabbir S.H.;Pathak A.A.

Uncovering the geographical skew in CSR spending in India and opportunities for impactful allocations

Open Access
Note

The power of words: driving online consumer engagement in Fintech

Open Access
Article

Driving consumer engagement for digital payment brands: Content strategy on instagram

Open Access
Article

Leveraging Artificial Intelligence to Reduce HumanAnimal Conflict in India

Open Access
Article

Driving citizen engagement through Twitter: The case of COVID-19 vaccination drive in India

Open Access
Article
Authors: Annamalai B.;Chandrasekaran S.;Pathak A.A.

Analysis of Motor Vehicle Accidents: Comparison Between Before and During the COVID-19 Lockdown in Maharashtra, India

Open Access
Article