Expertise
- Business, Finance
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8
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281
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Bio
Management
Personal Details
- Male
- Professor , XAVIER LABOUR RELATIONS INSTITUTE (XLRI)
- Department of Marketing C.H. Area (E) XLRI Jamshedpur
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Co-Authors (8)
University of Petroleum and Energy Studies, Dehradun
Indian Institute of Management, Nagpur
Indian Institute of Management, Sirmaur
Indian Institute of Management, Sambalpur
Kalinga Institute of Industrial Technology, Bhubaneswar
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XAVIER LABOUR RELATIONS INSTITUTE (XLRI)
XAVIER LABOUR RELATIONS INSTITUTE (XLRI)
Scholarly Work
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Scholarly Publications
The emergence of virtual influencers: a shift in the influencer marketing paradigm
Open AccessConsumer cynicism: Interdisciplinary hybrid review and research agenda
Open Access
10.1111/ijcs.12979
15
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