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Dr Pingali Venugopal

vidwan id: 88409
Male

Professor, Department of Marketing
XAVIER LABOUR RELATIONS INSTITUTE (XLRI)

Expertise

  • Business, Finance

Publications

Total Articles 39
Books 0
Proceedings 0

Publications

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Scopus

Citations 305
h-index 7

CrossRef

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Citations 238
h-index 6
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Community & Membership

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Bio

Management

Personal Details

  • Male
  • Professor , XAVIER LABOUR RELATIONS INSTITUTE (XLRI)
  • Department of Marketing C.H. Area (E) XLRI Jamshedpur
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Professor May 1994 – Present
XAVIER LABOUR RELATIONS INSTITUTE (XLRI) | Department of Marketing

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Co-Authors (12)

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Prof Anand Kumar Jaiswal

Indian Institute of Management Ahmedabad

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Prof Atul Arun Pathak

Indian Institute of Management, Nagpur

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Dr Balamurugan Annamalai

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Balamurugan

Dr Balamurugan Annamalai

Indian Institute of Management, Sambalpur

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XAVIER LABOUR RELATIONS INSTITUTE (XLRI)

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Dr Raghu Ram Tata L

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Scholarly Work

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Scholarly Publications

GOOD LOSERS GO ON TO BECOME SUCCESSFUL

Open Access
article
Authors: Venugopal P.

Social media content strategy for sport clubs to drive fan engagement

Open Access
Article
Authors: Annamalai B.;Yoshida M.;Varshney S.;Pathak A.A.;Venugopal P.

Integrating the circular economy into engineering programs in India: A study of students’ familiarity with the concept

Open Access
Article

MARKETING AND SOCIETY: MARKETING CONTRIBUTION GAPS MODEL

Open Access
article
Authors: Venugopal P.

IMPACT OF CELEBRITY ENDORSEMENT ON GEN Y IN INDIA

Open Access
article
Authors: Venugopal P.

FRAMEWORK FOR RESPONSIBLE (SUSTAINABLE) MARKETING

Open Access
article

Sales and Distribution Management: An Integrative Approach

Open Access
book
Authors: Venugopal P.

Rural immersion program in India: integrating management education with community

Open Access
Note