Dr Anil Gupta
vidwan id: 87203
Director,
School of Hospitality & Tourism Management, University of Jammu
Expertise
- Hospitality, Leisure, Sport and Tourism
Publications
Publications
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Scopus
h-index
16
CrossRef
Citations
1144
h-index
13
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Indian Institute of Public Administration
National HRD Network
Bio
Marketing, Strategic Management, Service Marketing
Personal Details
- Male
- Director , School of Hospitality & Tourism Management, University of Jammu
- University of Jammu, Baba Saheb Ambedkar Road, Jammu Tawi
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Organisation (1)
Director
Co-Authors (4)
Indian Institute of Management Indore
Jammu University
Central University of Jammu
Graphic Era University, Dehradun
Scholarly Work
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Scholarly Publications
Engaging consumers in the digital era: An analysis of official tourism Facebook pages in India
Open AccessLike it but do not comment: Manipulating the engagement of sports fans in social media
Open AccessConcurrent sponsorship: implications for sponsoring brands and sponsored property
Open AccessConceptualising tourist based brand-equity pyramid: An application of keller brand pyramid model to destinations
Open Access
10.20867/thm.23.1.1
16
21
Consumer adoption of m-banking: a behavioral reasoning theory perspective
Open Access
10.1108/IJBM-11-2016-0162
116
136
Understanding determinants and barriers of mobile shopping adoption using behavioral reasoning theory
Open Access
10.1016/j.jretconser.2016.12.012
225
266
Tourist adoption of mapping apps: A UTAUT2 perspective of smart travellers
Open Access
10.20867/thm.23.2.6
88
117